Marketing
At Rivers Agency, we have a deep passion for marketing.
We recognize that customers are the lifeblood of every business and that capturing their attention in today’s increasingly noisy marketplace is a huge challenge. We are successful because we develop powerful, persuasive messages that cut through the clutter, build brand awareness and motivate customers to action.
We work closely with our clients to determine what messages they want to deliver, who they want to reach and which formats will be most effective. We identify the driving forces behind the brand and the competitive differences that set it apart, and devise ways to effectively communicate these elements. Our creative, targeted solutions meet the strategic goals, and budgets, of our clients.
Our marketing expertise runs wide and deep, from traditional media such as print catalogs and advertising, to the full spectrum of digital media, including website design, search engine optimization, and tablet and mobile applications. We have the proven technical skills and creative powers in each of these arenas to deliver engaging, inspiring and motivating marketing experiences.
Rivers Agency is the premier public relations and marketing agency for Chapel Hill, Durham, Raleigh and Carrboro.
Driving sales and earned media with a national communications strategy built on useful content and inspiring ideas.
Crystorama is a high-end decorative lighting company known for its fashion-forward designs. Looking to extend the profile of the fast-growing brand, the company came to us to develop and implement a national communications strategy. We worked hard to establish a consistent brand tone that we disseminate through press kits, press releases, editorial submissions, a well-rounded social media presence and HTML emails sent to the press, dealers and interior designers.
As our work has intensified, so have the results. Crystorama’s social media presence has grown exponentially and editorial coverage in both national and regional consumer and trade publications, including Elle Décor and Better Homes and Gardens, has become a regular occurrence. A logical extension of our strategy has been to develop a dedicated website for dealers and retail partners containing a plethora of ready-to-use marketing materials such as high-quality product photography, blog and social media posts, and advertising templates.
Visit the Site
