Duke I&E

The Duke Innovation and Entrepreneurship Initiative at Duke University connects students to entrepreneurial opportunities through education, research and support services. Our multi-faceted work for the Initiative included creating a logo, website, print and environmental design, as well as ongoing special event branding, set design and video production.

Pulling together the Initiative’s numerous and diverse activities, we created a consistent graphic system that utilizes a color palette that respects the university’s brand standards, but that is unique enough to differentiate I&E’s efforts. We also designed an action-oriented mark to reflect the Initiative’s mission of “knowledge in the service of society.” The easy-to-navigate website is intuitively organized and chock-full of interactive maps, videos, news feeds and social media links, making it a relevant information hub. Our print, environmental design and special event work extends to I&E’s space at the American Underground as well as programming such as Entrepreneurship Week and the Innovation and Entrepreneurship Academy.