The shift to digital banking continues to pick up steam as the financial technology industry (Fintech) provides convenience and features that give users more control over their accounts. This movement has influenced the development of financial institutions and how they choose to market and deliver their services. From the emergence of mobile banking to redesigned… Read More
See the work Finding the right ad agency for your company’s needs can be a challenging task. Type the words “ad agency” into a Google search, for example, and you’ll get more than 2 billion results. From here, you’ll see everything from giant media conglomerates and high-profile advertising agencies to small shops specializing in… Read More
The traditional way of increasing product awareness and sales can come up short when companies focus solely on their own narrow universe of customers, competitors and companies. The larger ecosystem in which a brand operates also is an important factor to consider. For example, the technological environment is becoming increasingly important and companies must evaluate… Read More
The Challenge The iconic Smarties® candy roll has been filling trick-or treat-bags and satisfying sweet tooths year-round for over 50 years. Smarties’ management realized that their e-commerce efforts had become compromised by their aging Magento website, which was expensive to maintain, Flash-dependent, not mobile friendly, and required codeto be written for even minor customization. The… Read More
The Challenge Hampton Farms, the leading roaster of in-shell peanuts in the United States, is headquartered in Severn, North Carolina. Hampton needed help with their digital presence and creating a brand guide to implement changes across all of their online channels. The Solution With the goal of elevating Hampton Farms’ brand positioning, Rivers Agency created… Read More
The Challenge The health care industry is perpetually researching innovations and processes to improve patient care and outcomes. Through a multi-year collaboration, the Eshelman School of Pharmacy at the University of North Carolina at Chapel Hill, the University of Minnesota, and the Alliance for Integrated Medication Management developed a new process and tools to integrate… Read More
Creativity still thrives despite pandemic’s challenges Some say that innovation has slowed down in America. They argue that today’s science isn’t as groundbreaking, inventions aren’t as exciting, or that we’ve learned all that we can. However, we at Rivers Agency respectfully disagree. Innovation is alive and well. This can be seen through the constant creativity of businesses worldwide. Take the Virgin Hyperloop project,… Read More