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Expertise

Brand Strategy

Modern brands are far more than a logo and colors: They’re a continuous expression, a promise to customers and a set of beliefs to rally around.

Request a Brand Strategy Assessment

Our Approach

At Rivers, we arrive at a strategy through research, data and our own intuition as expert brand builders. We then use that strategy to inform creative decisions and position a brand to stand out in the marketplace.

Save time, start stronger and stop the swirl.

We help realize your unique selling proposition to deepen customer loyalty and enhance marketing efficiency.

Creativity unlocks opportunities that reason alone overlooks.

In an endlessly competitive business landscape, we believe that differentiation is a more important growth driver than ever.

Brand Strategy Services

  • User and Market Research

    To launch products and services that turn heads, you need a deep understanding of your target audience and market. Our strategists complete intensive industry research so you don’t have to.

  • Brand Positioning & Messaging

    If we asked your brand to describe itself, what would it say? If a clear answer doesn’t come to mind, you may need help crafting brand messaging that clearly defines your place in the market.

  • Brand Platform

    This is the foundation for brand communications, unifying all narratives and defining what your brand will be known for. Trust us, it helps.

  • Public Relations

    Press releases, media inquiries, interview prep. With an intimate knowledge of public relations, we activate writing chops and coaching prowess to prepare clients for all things media.

  • Communication Strategy

    The what, when, where and how of your brand’s communication style can be overwhelming. Rivers strategists break through the noise to give you a data-driven communication strategy.

  • Qualitative & Quantitative Research

    When building your Brand Strategy, we take a comprehensive approach to our research, analyzing a wide array of case studies while also honing in on standout marketing examples.

  • Product Naming

    You brought a unique product to the market, but what will you call it? At Rivers, we put our heads together for memorable product names.

  • Tagline Creation

    The success of a tagline is determined by how well it is remembered. Taglines that are forever etched in the minds of consumers are doing their job, and we want your tagline to make the cut.

  • Preliminary Trademark Research

    It’s no fun to see a new name or tagline get rejected by the legal department. We can’t give the final go-ahead, but we can make sure your choice stands a better chance at approval.

  • Domain Name Acquisition

    Finding a domain name that aligns with your brand may seem daunting. At Rivers, we sift through the chaos to find an available domain that makes sense for your brand, and help you secure it.

  • Brand Architecture

    A confusing brand architecture can leave customers with a murky understanding of what your company has to offer. We help clients with multiple brands build a clear, strategic structure.

  • Brand Audit

    Do you know how your brand comes across to customers? Through a brand audit, Rivers strategists learn how your brand is perceived, and how you can better communicate its message.

  • Content Strategy

    A thoughtful approach to the images, words and campaigns your brand shares can drastically impact your marketing. Our Content Strategy Service is that approach, backed by research.

  • Change Management Program

    Brand Strategy isn’t just external; your team deserves clear internal communications, especially in cases of managerial change. We offer this service to help you support your employees well.

  • Brand Naming

    What’s in a name? To us, it’s your brand’s opening remarks, the words that set the stage. Across industries, we’ve given brands unforgettable names that make the perfect first impression.

  • Brand Name Research & Validation

    There are thousands of brands out there. Chances are, a name you’ve considered for yours is already taken. We research and validate brand names to ensure your idea is one of a kind.

Brand Strategy Projects

    Start your Brand Strategy Assessment.

    We’re here to talk about how we can drive more leads and engagement for your organization.