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Identity

Rivers Agency understands your company’s visual identity is a distinct reflection of your organization, meant to set you apart from the competition and leave an impression on viewers.

We thrive on the opportunity to develop and strengthen identities and strive to convey well-rounded business messages. As a full-service graphic design firm, our experienced designers develop professional and distinctive logos that can seamlessly carry over to business cards, letterhead, envelopes and extended collateral designs. When working with clients, we take the time to ask the right questions to ensure your identity sends the desired tone and message. We incorporate aspects of the visual and conceptual to represent the essence of your brand, giving your identity life and evoking a memorable, emotional response for your organization. Let Rivers Agency be your logo design firm for Chapel Hill, Durham, Raleigh and Carrboro.

Identity services include:

Brand development

Brand guideline standards

Identity systems

Logo design and development

Color palette development

Tagline development

Copywriting

Collateral design

Graphic design

Designing a modern brand experience for Duke University’s iconic campus hotel.

JB Duke Hotel print designs layed out on a table
JB Duke Hotel logo

The JB Duke Hotel is an upscale boutique hotel and conference center set to open in early 2017 on Duke University’s West Campus. We developed an elegant logo and corresponding stationery and print collateral for the JB Duke that reflect the building’s modern architecture and links the hotel to the Duke University brand through the use of Prussian blue, the school’s official color.

The name JB Duke was chosen to honor the American industrialist, James Buchanan Duke, who played a significant role in the development of the university. In addition to the logo, we used the JB initials to create a mark for the hotel that is fresh and modern even as it references the hotel’s historic namesake. The mark was also adapted into a pattern that will appear throughout future branding efforts.

Styleguide for the JB Duke Hotel
Aerial view of the JB Duke Hotel
JB Duke Hotel monogram on coffee cup and image of the JB Duke Hotel