Skip to main content
Hide Search

BeAM at The University of North Carolina

Merging environmental design and technology to construct a fresh experience for UNC’s Physical Sciences program.

The entrance to the Carolina Performing Arts
Beam logo

BeAM at The University of North Carolina is a network of makerspaces on the UNC Chapel Hill campus where students, faculty and staff come together to design and make physical objects through courses, training workshops and open studio time. Launched in 2016 by the department of Applied Physical Sciences, we developed and designed the initiative’s branding system, website and environmental design including signage, wall graphics and instructional materials. Working with a clean slate, we were able to create a bright, modern look for BeAM that is engaging, accessible and fun.

We chose to unify BeAM’s three makerspaces, and the various branding elements, through six abstract graphic patterns that represent the five discipline areas (digital, textiles, metal, electronics and wood) as well as a combination pattern. These patterns, and the coordinating palette of brand colors, appear throughout the spaces as super graphics, printed materials and signage. The brand colors were also carried over to the website that features a Maker Gallery, a calendar of events and workshops and an introduction to BeAM’s facilities and philosophy.

Visit the Site
Carolina Performing Arts ticket services magazine
Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM Photos of the glass windows of BeAM
Homepage view of the Carolina Performing Arts website
Performances and Events page from the Carolina Performing Arts website Performances and Events page from the Carolina Performing Arts website