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Charles & Colvard

Elegantly rejuvenating a luxury brand with a Magento e-commerce experience that truly connects.

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Charles & Colvard logo

Charles & Colvard, the original creator of moissanite, brings artfully crafted, socially responsible gemstones and jewelry to the market. When they gave Rivers Agency the opportunity to lead a ground-up overhaul of their website, we couldn’t wait to dig in.

Starting with a fresh, airy design, we built the site from scratch on a sophisticated shop-ready platform, integrating the content and capabilities of the previously separate blog and e-commerce domains into one space.

Sleek and timeless, the reincarnated charlesandcolvard.com is an inspired, inspiring space. Navigation is seamless, with copy and images unfolding on modern, minimally structured landing pages. Shopping moments and content blend organically with razor-sharp in-environment photography, bringing the Charles & Colvard story to life in a way the user can almost touch.

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