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Driving sales and earned media with a national communications strategy built on useful content and inspiring ideas.

A laptop computer displaying the Crystorama website
A Crystorama decorative light

Crystorama is a high-end decorative lighting company known for its fashion-forward designs. Looking to extend the profile of the fast-growing brand, the company came to us to develop and implement a national communications strategy. We worked hard to establish a consistent brand tone that we disseminate through press kits, press releases, editorial submissions, a well-rounded social media presence and HTML emails sent to the press, dealers and interior designers.

As our work has intensified, so have the results. Crystorama’s social media presence has grown exponentially and editorial coverage in both national and regional consumer and trade publications, including Elle Décor and Better Homes and Gardens, has become a regular occurrence. A logical extension of our strategy has been to develop a dedicated website for dealers and retail partners containing a plethora of ready-to-use marketing materials such as high-quality product photography, blog and social media posts, and advertising templates.

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Mens style lighting from the Crystorama website
White light products from the Crystorama website