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First Bank

Repositioning a brand at the heart of business by investing in user experience and brand storytelling.

Desktop computer showing the First Bank website homepage
First Bank logo

First Bank is a community bank with 87 branches across North Carolina, South Carolina and Virginia whose mission is to promote financial well-being in the communities it serves. To this end, we developed, designed and produced the copy for a website that stands out among banking sites for its ease of navigation, accessible content and custom tools. And, not to blow our own horn, but the site was also the first fully responsive consumer banking website in the U.S. Since the website has gone live, the visual standards we created have been extended to all aspects of the bank’s brand.

True to First Bank’s mission, the website is a hub for reliable financial information with educational articles on the home page, an online magazine and a mortgage education center. The strictly organized content can be easily filtered by category and navigation is aided by a series of simple icons. The custom tools we built include mortgage and home equity calculators and a branch locator. And as always, we developed the site so that content can be easily managed and updated by the client.

Visit the Site
Financial Education page from the First Bank website Digital Banking page from the Fist Bank website
The Financial Education Center page from the First Bank website The Mortgage Center page from the First Bank website

Rivers is the type of
 agency you trust in any circumstance. Be it an urgent project need, a shot of creative energy or intricate web design, they deliver.

Hunter YoungSenior Vice President of Marketing and Digital Channels, First Bank