UNC GAA

Founded in 1843, the General Alumni Association of the University of North Carolina is a venerable institution that serves the School’s 300,000 living alumni. Looking for a website redesign, the GAA came to us—some of us just happen to be proud Tar Heel alumni ourselves—and we built them an easy-to-navigate, fully responsive, content-managed website that successfully serves the GAA’s large and diverse audience.

Clear site navigation and well-organized page architecture were key to the site’s redesign. Landing page bars are sensibly placed with intuitive quick link tabs. We also included a calendar that is easily filtered by day or event type and an interactive world map highlighting school-sponsored alumni trips; integrated e-commerce for shop purchases and membership payments; added customizable social media feeds; and provided digital access to more than 100 years' worth of the previously print-only Carolina Alumni Review. Go Heels!