A multi-year makeover of this deco-influenced, post-war apartment community presented an opportunity to revisit the look of all things Glen Lennox.
How do you update a 70-year-old brand? With reverence. We paired the familiar deco script with crisp modern typography and a colorfully subdued color palette to kick off the next 70 years.
Glen Lennox Print Design
The new design language applies across media to link ads and marketing collateral with the website and overview video.
A project with a 15-year arc needs a vehicle to convey the reality and spirit of the future Glen Lennox even when much of it exists only in two-dimensional documents. The responsive glenlennoxvision.com site captures the character and intent of the community and will continue to evolve with the project.