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Innovate Carolina

Innovate Carolina cultivates and strengthens connections between individuals and firms and concentrates resources to make UNC a place where innovators thrive.

Brand Development

An energetic new brand identity portrays forward progress in the form of an arrow in motion within positive and negative space.

PMS 542C
PMS 653C
PMS 304C
PMS 446C

Environmental Graphics/Signage

A grid system uses a positive/negative interplay to illustrate the interconnectedness of collaborative innovation, providing a flexible design motif for brand-consistent physical spaces and signage and complementary printed and digital materials.