Lazzaro Leather AYL
Content storytelling and e-commerce for a global brand blending furniture, culture & fashion.
Lazzaro Leather AYL, a newly established leather handbag brand, utilizes the expertise, tannery and manufacturing capabilities of its parent company, Lazzaro Leather furniture company. Introducing the brand to the trade, we produced and filmed a runway fashion show at the North Carolina Transportation Museum that featured models carrying Lazzaro Leather AYL handbags while they strolled among the museum’s historic trains. The filmed event premiered on four 70” screens in Lazzaro’s newly redesigned High Point Market showroom where the five-minute video continuously loops.