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Morehead Planetarium

As part of a major renovation of this internationally-known science center, Rivers was commissioned to develop a full-featured, integrated slate of marketing deliverables.

Morehead Planetaium man and boy looking at stars with telescope

Brand Design and Protocols

A clean and appropriately planetary logo mark, refreshed typography and flexible color palette informed the development of marketing collateral, signage and themed membership swag.

Morehead Planetarium Logo
Morehead Planetarium Logo
Morehead Planetarium aerial view of building
Morehead Planetarium GIF
PMS 542C
PMS 7690C
PMS 129C
PMS 2766C
PMS 3268C
PMS 7685C
PMS 032C
PMS 1905C
Morehead Planetarium light post sign
Morehead Planetarium cloth bag

Device-Agnostic Interface

An industry-standard, mobile-friendly interface gives visitors, members and employees an intuitive environment to gather information, establish tasks and manage schedules.

Morehead Planetarium Calendar web page on mobile screen Morehead Planetarium News web page on mobile screen Morehead Planetarium Events web page on mobile screen

Website Development

A responsive, brand-consistent website provides a convenient tool for visitors and members to stay up to date with programs, performances and presentations, reserve seats and pay for individual, family or group visits.

Morehead Planetarium basic template web page on laptop
Morehead Planetarium Homepage web page on laptop
Morehead Planetarium Educators web page on laptop
Morehead Planetarium Landing Page Carousel web page on laptop
Morehead Planetarium Homepage web page on laptop
Morehead Planetarium Educators web page on laptop
Morehead Planetarium Landing Page Carousel web page on laptop
Morehead Planetarium basic page template web page on laptop