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Not So Normal

Website and branding for the Not So Normal Run conveys the excitement of the event and encourages participation.

The Not So Normal Run banner image
"As far as I'm concerned, 'not normal' is the new normal. Loved collaborating with a local partner that makes fitness and giving back fun."
Sarah Owens
Creative Director

The Not So Normal Run is a week-long series of road races and community activities in Chapel Hill and the surrounding area with proceeds benefiting local nonprofit organizations. As part of our branding efforts for the fun, high-energy event, we designed and developed a website, T-shirts, posters and booth graphics. The designs utilize bright colors throughout to express the excitement of the races, while the website’s content is clearly organized to accommodate the plethora of event details. Prominently featured in the header of each web page is a countdown to race day clock as well as a link to the registration page.

The Not So Normal Run styleguide
A laptop showing the Not So Normal Run website
Desktop view of the Not So Normal Run website
Desktop view of the Not So Normal Run website
Desktop view of the Ambassadors page on the Not So Normal Run website