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Smarties

This half-century-old, family-owned candy company asked us to help them add online sales to their balance sheet. We mined their heritage for some retro design themes and riffed off that to create a crisp 21st century web presence.

Smarties candy hero

Website Development

A fully responsive Wordpress site and Shopify storefront allows buyers on any device to satisfy their sweet tooth. It must have been a powerful hankering, because the new capability generated $2.2 million in sales in the first year. Sweet indeed.

Smarties landing page on computer desktop
Smarties website checkout cart
Smarties website on mobile
Little Smarties website landing page on tablet
Little Smarties website page on tablet
Little Smarties website page on tablet
Little Smarties website landing page on tablet

#LittleSmarties Halloween Campaign

The #Little Smarties campaign was embraced by the abundant population of blogger moms who sparked to the idea of a DIY Halloween costume contest for their kids celebrating “smarties” throughout history. A Who’s Who of high-achieving smarties were celebrated in miniature, including Jane Goodall, Julia Child and Neal Armstrong, and all were posted at a mini-site Rivers created for the event.