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Social Media & Public Relations

Rivers Agency builds brand awareness by designing and delivering creative media and public outreach campaigns. We work with clients to develop clear messages and obtain coverage in a broad range of consumer, trade press and other print, as well as broadcast and online media vehicles.

Getting good press takes more than having a good story; building solid relationships with the media is essential for success. At Rivers Agency, our relationships with editors are a huge priority. In today’s fast-paced environment, email has become the default mode of communication for many PR agencies, but we don’t get stuck in front of the computer screen. As we have found time and time again, getting on the phone with the media and meeting face to face yields much better press coverage for our clients.

We keep our services at the forefront of current trends by incorporating the latest techniques and technology, including social media. With social media, one thing is clear: Interesting, engaging content spreads like wildfire. The challenge lies in creating a story that consumers are proud to be associated with. Our online campaigns simply don’t feel like marketing – they include content that consumers are happy to share with colleagues, friends and neighbors.

Let Rivers Agency handle all your Chapel Hill, Durham, Raleigh and Carrboro public relations needs.

Public Relations Services Include:

  • Strategic campaign development
  • Press releases
  • Media relations
  • Clipping services
  • Press kits
  • Social media strategies
  • Event support and planning
  • Awards nominations
  • White papers
  • Media training

The Rivers Agency’s creativity and enthusiasm for their work, coupled with an organized and professional team, allowed us to develop our website in a timely manner and produce a product that exceeded our expectations.

Andrea Cherrington, MD PHD Associate Professor, UAB School of Medicine