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Social Media & Public Relations

Rivers Agency builds brand awareness by designing and delivering creative media and public outreach campaigns.

We work with clients to develop clear messages and obtain coverage in a broad range of consumer, trade press and other print, as well as broadcast and online media vehicles.

Getting good press takes more than having a good story; building solid relationships with the media is essential for success. At Rivers Agency, our relationships with editors are a huge priority. In today’s fast-paced environment, email has become the default mode of communication for many PR agencies, but we don’t get stuck in front of the computer screen. As we have found time and time again, getting on the phone with the media and meeting face to face yields much better press coverage for our clients.

We keep our services at the forefront of current trends by incorporating the latest techniques and technology, including social media. With social media, one thing is clear: Interesting, engaging content spreads like wildfire. The challenge lies in creating a story that consumers are proud to be associated with. Our online campaigns simply don’t feel like marketing – they include content that consumers are happy to share with colleagues, friends and neighbors.

Let Rivers Agency handle all your Chapel Hill, Durham, Raleigh and Carrboro public relations needs.

Public Relations Services Include:

Strategic campaign development

Press releases

Media relations

Clipping services

Press kits

Social media strategies

Event support and planning

Awards nominations

White papers

Media training

Driving sales and earned media with a national communications strategy built on useful content and inspiring ideas.

A laptop computer displaying the Crystorama website
A Crystorama decorative light

Crystorama is a high-end decorative lighting company known for its fashion-forward designs. Looking to extend the profile of the fast-growing brand, the company came to us to develop and implement a national communications strategy. We worked hard to establish a consistent brand tone that we disseminate through press kits, press releases, editorial submissions, a well-rounded social media presence and HTML emails sent to the press, dealers and interior designers.

As our work has intensified, so have the results. Crystorama’s social media presence has grown exponentially and editorial coverage in both national and regional consumer and trade publications, including Elle Décor and Better Homes and Gardens, has become a regular occurrence. A logical extension of our strategy has been to develop a dedicated website for dealers and retail partners containing a plethora of ready-to-use marketing materials such as high-quality product photography, blog and social media posts, and advertising templates.

Visit the Site
Mens style lighting from the Crystorama website
White light products from the Crystorama website