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Search Engine Optimization

Our web designers, developers and copywriters can refine your site’s content and code to increase its relevance to specific keywords and optimize its appeal for searches.

Search engine optimization (SEO) is a form of online marketing that increases the visibility of your brand and website in places such as search engines and directories. It’s the way powerhouse brands, as well as savvy smaller companies, build a web presence. A comprehensive search engine optimization strategy makes websites easier for search engines to crawl and index. In addition to providing skilled SEO advice, Rivers Agency offers a variety of other services, from blog consultation to e-newsletter marketing, to help you attract, and retain, the web audience you want to reach.

We always keep SEO best practices in mind when we design and develop websites by creating clear navigational structure and code, minimizing the use of flash graphics and avoiding iFrames. We ensure your site moves to the top of the list in search engine results by using SEO to its fullest advantage. Finding the best combination of categories and keywords is the key to SEO success, and our focused approach will result in more visitors to your site.

Rivers Agency is your Chapel Hill, Carrboro, Raleigh and Durham search engine optimization (SEO) expert.

Search Engine Marketing services include:

Search engine optimization

SEO research and copywriting

Technical analysis

Meta data optimization

Link building strategies

HTML email campaigns

Corporate blogging

Social media strategies

E-Commerce sites

Mobile web applications

Streaming media

Elevating the retirement experience with vibrant, authentic storytelling.

Desktop view of the Carolina Meadows website
Carolina Meadows logo

The residents of Carolina Meadows, a progressive retirement community in Chapel Hill, came to us with a request – build us a website that shows who we really are. Founded as an alternative to traditional retirement communities, Carolina Meadows residents take pride in the vibrancy of their community. They are a hard-to-please bunch, but they like what we did and the site has since been extended into an ad campaign as well as posters, outreach brochures and other collateral material.

The community wanted the site to be a trustworthy resource for information that provides prospective residents with the tools they need to make informed decisions. To that end, we designed clear infographics, developed an apartment finder function and wrote articulate content. We paid careful attention to the site map and architecture, making them as straightforward and easy to navigate as possible. Seeking to capture the spirit of the community, all photography was shot on-site and residents were invited to join in the process. These lively, unposed portraits, combined with ample white space and carefully chosen fonts, create a modern site with plenty of personality.

Visit the Site
Banner image from Carolina Meadows website
A hand holding a mobile phone showing the Carolina Meadows website
A page from the Carolina Meadows website Full page from the Carolina Meadows website
The Our Residences page from the Carolina Meadows website The Floor Plans page from the Carolina Meadows website

I am happy to be able to say that Rivers not only does outstanding work, but they do it in a collaborative way that elicits contributions from all of us who are engaged in the process.

Charlie LehmannCarolina Meadows resident
Desktop computer showing Carolina Meadows website