First Bank
A campaign to bolster education through the Project Launch contest.
First Bank is a North Carolina-based bank with a mission to uplift each and every one of their local communities. Their citizenship initiative, Power of Good, aims to make a tangible, long-term difference in people’s lives and build upon the bank’s reputation as a pillar of support in communities across the Carolinas. Project Launch, our latest Power of Good campaign, was a call to action for anyone across First Bank’s footprint to participate in innovation for education. The contest called all educators, entrepreneurs and dreamers to submit their ideas for improving education in their area.
Our Expertise
- Design
- Brand Strategy
- Web & Product Development
- Campaigns
Capabilities Provided
- Social Channel Optimization
- Email Marketing
- Communication Strategy
- Website Development
- Visual Identity
- Branded Materials
- User Interface Design
- Copywriting
- Video & Animation
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130K+customers reached throughout the campaign
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500+contest entries across the Carolinas
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45grant award recipients
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$500Kawarded to support education in schools and nonprofits
Half a million dollars. That’s how much money First Bank awarded to local educational projects in 2022. Ten teachers, 45 grants, hundreds of schools and thousands of books later, First Bank continues to support communities and make us proud to call them a client.
We crafted end-to-end deliverables for every dimension of the campaign, from web pages to merchandise and flyers. The ads, website and on-site activation materials featured playful illustrations and animations that center on space-themed elements, set against the saturated purple of the First Bank brand.
These components came together to form an immersive and engaging experience for participants, allowing First Bank to build their footprint in charity and education. More importantly, it gave educational communities access to the necessary capital to shoot for the stars.
With a good education, anyone can change the world for the better. It’s a cause that’s long been important to me personally, and it’s exciting to think we’re helping teachers, nonprofits and others do something truly special with the funds that will be awarded this year.