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Branding

Rivers Agency understands your brand is a critical tool for communication.

We work with clients to create and strengthen their brand, successfully extending their message to target audiences. Our branding services include three steps: brand creation, brand development and brand energizing. Brand creation includes research, mission statement development and the creation of visual concepts such as logo design. Our brand development process focuses on extending and developing trademarks, including securing corporate identities, creating taglines and copy, and setting guidelines and standards. The third step, brand energizing, includes marketing and campaign planning, website design, analytics and customer outreach.We will work with you to extend your brand through any media you choose and, when you work with us, you know your brand will be consistently communicated. The same people who create and develop the concepts and strategy at the front end of your project also manage the production of creative collateral and other marketing materials at later stages. In this way, we bring consistency to the brand management process – from design through implementation.Rivers Agency is an award-winning branding agency located in Chapel Hill, Raleigh, and Durham, NC.

Branding services include:

Brand creation

Brand development

Brand refresh

Guidelines and standards

Website design and development

Tagline development

Copywriting

Identity system design

Logo design

Collateral design

Social media strategy

Industry research

Identity, website, print and environmental design for Duke I&E that unites the Initiative’s numerous activities.

Desktop computer showing the Duke Innovation and Entrepreneurship website
Duke Innovation and Entrepreneurship logo

The Duke Innovation and Entrepreneurship Initiative at Duke University connects students to entrepreneurial opportunities through education, research and support services. Our multi-faceted work for the Initiative included creating a logo, website, print and environmental design, as well as ongoing special event branding, set design and video production.

Pulling together the Initiative’s numerous and diverse activities, we created a consistent graphic system that utilizes a color palette that respects the university’s brand standards, but that is unique enough to differentiate I&E’s efforts. We also designed an action-oriented mark to reflect the Initiative’s mission of “knowledge in the service of society.” The easy-to-navigate website is intuitively organized and chock-full of interactive maps, videos, news feeds and social media links, making it a relevant information hub. Our print, environmental design and special event work extends to I&E’s space at the American Underground as well as programming such as Entrepreneurship Week and the Innovation and Entrepreneurship Academy.

Visit the Site
Duke Innovation and Entrepreneurship logo
Duke Innovation and Entrepreneurship logo examples
Duke Innovation and Entrepreneurship Spotlight website page
Mission Statement page from the Duke Innovation and Entrepreneurship website

Rivers has been a true partner in helping us launch our brand and I simply cannot say enough good things about this team of talented and highly professional designers and developers. The Rivers Agency continues to be an integral part of our communications and marketing success.

Nancy KnowlesDirector of Strategic Communications