Branding

Rivers Agency understands your brand is a critical tool for communication. We work with clients to create and strengthen their brand, successfully extending their message to target audiences. Our branding services include three steps: brand creation, brand development and brand energizing. Brand creation includes research, mission statement development and the creation of visual concepts such as logo design. Our brand development process focuses on extending and developing trademarks, including securing corporate identities, creating taglines and copy, and setting guidelines and standards. The third step, brand energizing, includes marketing and campaign planning, website design, analytics and customer outreach.

We will work with you to extend your brand through any media you choose and, when you work with us, you know your brand will be consistently communicated. The same people who create and develop the concepts and strategy at the front end of your project also manage the production of creative collateral and other marketing materials at later stages. In this way, we bring consistency to the brand management process – from design through implementation.

Rivers Agency is Chapel Hill, Durham, Raleigh and Carrboro’s branding expert.

Branding services include:

  • Brand creation
  • Brand development
  • Brand refresh
  • Guidelines and standards
  • Website design and development
  • Tagline development
  • Copywriting
  • Identity system design
  • Logo design
  • Collateral design
  • Social media strategy
  • Industry research

I have worked with Lauren Rivers and her incredible team over the past ten years on projects ranging from full website development to small print pieces. The service, design and follow-through is incredible no matter what the project. They simply don’t produce anything that isn’t top quality, they are incredibly responsive to the customer’s needs and always deliver.

Michelle Bolas Program Director, UNC Innovation & Entrepreneurship