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A business’s website is one of the most powerful tools it has to influence its customers, build meaningful relationships with its users, improve its reach and elevate the impact of its brand. Your business needs a website with cutting-edge, sleek designs loaded with on-brand elements to reflect your company’s vision and form personalized relationships with your users. From website design to the overall structure, your business needs a website development and design team committed to telling your brand’s story through strategic use of website building tools. Here are three tips to improve your website’s branding.

Use fixed logos in your website header

A well-crafted logo is one of a business’s most powerful components in its branding strategy because a logo represents the face of a business and establishes instant brand recognition. Include a fixed logo in your website header so that your users are constantly reminded of your branding identity while navigating through the pages of your business’s website. A responsive header complete with a fixed logo and access to all navigational links improves your website’s usability and elevates your brand recognition.

Implement a website theme that remains consistent with your brand

From website structure to cutting-edge designs, there are a lot of branding elements that go into developing a website theme for your brand. Your business needs to establish a theme that incorporates design elements — such as strong visuals, fonts and colors — that align with your brand and tell your story. Your website theme and design techniques should all portray your brand personality so that your users become more acquainted with your brand everytime they visit your website.

Make sure your user experience is just as easy-to-use as it is on-brand

The easier a website is to use, the better experience a customer will have when interacting with it. Likewise, the more on-brand content a website incorporates, the more influence the brand has on its users. Make sure your website’s user experience is both easily navigable and stays on-brand through clear, concise language and original, cohesive content. Users want customized experiences, but don’t want to work harder than they have to for the information they’re searching for. Give your users clear direction on your website homepage that builds your brand loyalty through customizable experiences and increases your website’s ease of use for simple wins.

Rivers Agency is the most talented branding agency in the Raleigh, Durham and Chapel Hill, North Carolina area. We are equipped with branding enthusiasts, website design and development experts, storytelling gurus and savvy strategists who know how to elevate your brand’s identity with a powerful and cutting-edge website. When you partner with us, you know your brand will be consistently communicated to your users with creativity and innovation. In the market for an advertising agency to develop your brand? Let’s work together!

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