Autobell
The Pollen Pass is a sight for itchy eyes, and wallets.
With over 80 locations washing nearly 5 million cars annually, Autobell® Car Wash is America’s largest family-owned car wash. The company was founded in 1969 with a mission to deliver ultimate convenience to the customer, a goal that is exemplified through services like a mobile app, inside-out washes and of course the Autobell Pollen Pass.
Even if you have your spring calendar figured out months in advance, it’s no secret that the showers and flowers like to set their schedules on the fly. Autobell’s Pollen Pass gives customers unlimited car washes throughout spring and cancels automatically when the last wave of pollen has settled.
Our Expertise
- Brand Strategy
- Web & Product Development
- Social Media
- Content Production
- Campaigns
Capabilities Provided
- Campaign Reporting & Analysis
- Illustration
- Social Media Campaigns
- Ad Campaigns
- Copywriting
- Video & Animation
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2,912Pollen Passes sold
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2,171new subscribers
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26%increase in subscriptions
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83.3%new subscriber retention
We work with Autobell annually to develop multimedia materials for their Pollen Pass promotion. Each year, our team designs custom graphics, writes email and ad copy, builds a web lander and dreams up a social campaign to promote Pollen Pass across platforms.
Just like consumers, a greater amount of Rivers’ attention has shifted to social media with each passing year. Pollen Pass, as a deal, is tough to beat, so we focused on creating bright, concise and engaging social content that conveys the overwhelming emotional benefit that customers get from this seasonal steal.
The new Pollen Pass is a specialized solution. We want to make it convenient for our customers to help solve the short-term problem of pollen season while getting an additional discount on our already affordable Unlimited plans.