FOR IMMEDIATE RELEASE
October 24, 2023
CHAPEL HILL, N.C — The “I Need Space” reception with a celestial theme, which took place on Sept. 28 at Rivers Agency, successfully gathered over $5,000 in aid of the Morehead Planetarium and Science Center’s Launch Lab.
Situated on the University of North Carolina at Chapel Hill’s grounds, the Morehead’s Launch Lab presents students from grades k to 12 with self-led activities. These endeavors aim to foster a spirit of discovery and investigation through immersive, hands-on, maker-focused tasks. Equipped with expansive workstations, intriguing maker challenges, and an array of tools, the Launch Lab stands as an intersection of imagination and inquisitiveness.
With an objective to further STEM-based initiatives, Rivers Agency took the lead in organizing the “I Need Space” fundraiser at its Chapel Hill office. The Rivers creative team transformed the venue into a cosmic wonderland for the gathering, adorned with revolving planets, laser displays, and a stage with scientific experiments.
Rivers Agency’s founder and president, Lauren Rivers, who is also a proud member of Morehead Planetarium’s Advisory Board, expressed, “The Morehead Planetarium holds significant value in North Carolina. Its full dome theater, all-day access to scientific exhibits, Launch Lab activities, Science LIVE! demos, and Cosmic Goods gift shop all provide unparalleled educational experiences for children and families alike. We are thrilled to support initiatives like the Launch Lab that will spark curiosity for future generations.”
At the gala, Todd Boyette, the Director of Morehead Planetarium and Science Center, shed light on the institution’s historical significance.
“From 1959 to 1975, Morehead Planetarium was the training ground for virtually every astronaut from the Mercury to Apollo-Soyuz missions,” remarked Boyette. “Our vision is to emphasize that possibilities are boundless. We aspire to instill the belief in every visitor, especially the young ones, that they can play a pivotal role in propelling science, both terrestrially and intergalactically.”
The gastronomic delights for the evening were curated by Bill Smith, the former head chef of Crook’s Corner. Over a hundred attendees relished his South-inspired culinary creations, engaged in conversations, and deepened their understanding of Morehead’s STEM objectives.
Both Morehead Planetarium and Lauren Rivers extend their heartfelt gratitude to their dedicated teams, the UNC Office of Development for their collaboration, and to all the magnanimous donors who bolstered the Launch Lab initiative.
About Morehead Planetarium and Science Center
Morehead Planetarium and Science Center is a unit of the University of North Carolina in Chapel Hill. Morehead works to serve North Carolina and beyond by bringing together the unique resources of UNC to engage the public for an improved public understanding of science, technology and health. For more information, visit www.moreheadplanetarium.org. Media Contact: Rosario Vila, 919-843-3474, rvila@unc.edu.
The Morehead Advisory Board was established in 2007 to engage formally with institutional partners and constituents, and offers guidance to the director and leadership team on various matters, encompassing strategic direction, advocacy and establishing essential connections. Leveraging their diverse backgrounds and experiences, the board plays a crucial role in shaping Morehead’s future by contributing to the institutional master plan and supporting fundraising efforts.
About Rivers Agency
Rivers Agency is an advertising, branding, design, digital, social, PR and web development agency with locations in Raleigh and Chapel Hill, North Carolina. Since 1993, our teams have been creating integrated campaigns, innovative marketing solutions and user-friendly web experiences for B2C and B2B clients on both a national and local scale.
We’re proud that our creative and web development work has earned accolades from the Addy Awards, Communicator Awards, MarCom Awards, Davey Awards, W3 Awards, and our agency is recognized as one of the largest advertising agencies by the Triangle Business Journal. But our true passion is working with clients and using our creativity to seize opportunities and conquer challenges so we can deliver results and exceed your expectations.
To see our work or learn more, visit riversagency.com or follow us on Facebook, LinkedIn, YouTube, Twitter and Instagram.
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For media inquiries, contact Rivers Agency:
publicrelations@riversagency.com
919-932-9985