Iconography Demystified: a Comprehensive Definition & Guide
June 4, 2024
In the realm of design, iconography serves as a powerful tool for conveying complex ideas and messages in a concise and visually appealing manner. The term iconography refers to the study or use of symbols and icons, often with cultural or historical significance, to represent concepts, objects or actions. As an advertising and web development
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FOR IMMEDIATE RELEASE April 29, 2024 CHAPEL HILL, N.C., April 29, 2024 — Rivers Agency, an award-winning advertising agency and Certified Women’s Business Enterprise, elevated a digital presence today with the unveiling of a sleek, new website. The innovative site puts the agency’s robust creative and digital expertise front and center and invites users to
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Designing Brand Identity: 6 Strategies for Building a Strong Brand
February 29, 2024
The iconic blue covering every Tiffany & Co. box, a fluorescent yellow “M” on the side of the highway, the curly font of Disney’s unforgettable logo; in all directions, there are strong examples of companies who have invested in designing brand identity. Developing a strong brand identity, or the personality of your brand, is imperative
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10 Inspiring Design System Examples for Modern Websites
February 8, 2024
When you visit the Google suite or open the Uber app, chances are you aren’t paying too close attention to the fonts, colors and patterns on the page. Why? Because they seamlessly blend for a consistent and cohesive user experience (UX). Design systems are what makes this consistency possible. Design systems are a set of
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Rivers Agency Receives Four MarCom Awards for Creative Achievements
November 14, 2022
Chapel Hill, N.C. – Rivers Agency, a full-service brand, digital and advertising agency, has won four MarCom Awards for its creative work in the 2022 international competition. Platinum Award honors were given to Rivers’ First Bank Project Launch campaign and Hub RTP branding. The Salesforce Configure-A-Character project and The Wharf Marina branding also earned Gold
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North Carolina’s Finest: Rivers Agency Wins 2022 Clutch Award
August 31, 2022
In this year’s U.S. Clutch Leaders Awards, Rivers Agency made it on the list of top companies in North Carolina’s advertising scene for 2022! Clutch is a B2B review website that has become the go-to resource for businesses looking for the best service providers for their unique projects and needs. Every year, the platform
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