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Cranes have been popping up across the Triangle as efforts to add new commercial and residential properties have intensified in an attempt to keep pace with our region’s explosive growth. Demand is high yet competition is fierce, which has developers turning to Rivers Agency for marketing expertise to help their properties stand out from the… Read More

Google is the world’s largest stage for advertisers, capturing more than 80 percent of search network market share. To get your ads front and center with the audiences you need to reach and maximize your ad spend, partner with a firm, like Rivers Agency, whose team doesn’t just do Google Ads—they’re Google Ads certified. With… Read More

Fundamental Concepts of an Advertising Strategy

Though increasing sales and improving conversion rates are primary objectives of successful advertising campaigns, a business’s ad strategy should be a multi-faceted tool used to further promote brand awareness, increase brand credibility and outperform the competition. Your brand needs a strategic advertising campaign that incorporates strong images and compelling messages to give your brand a… Read More

Fantastic Sams is one of the world’s largest salon franchises, with more than 1,100 locations in the United States offering women, men and children quality hair care at an affordable cost. As the company’s advertising agency of record, Rivers is helping the brand update its image to better connect with current and future customers—creating a wide assortment of new in-salon and out-of-salon creative materials as part of the company’s Real. Fantastic. campaign.

Advertising Trends You'll See in 2019

The most effective and compelling advertising techniques are constantly changing in the ever-evolving digital sphere. Brands must stay up to date with the most recent advertising trends to ensure their products and services are marketed in a way that catches the attention and sparks interest in their target audiences. Rivers Agency is staffed with the… Read More

What Does a Branding Agency Do

A branding strategy can propel a business’s digital identity, promote brand awareness and establish a strong brand message that resonates with its audience. Businesses need to partner with digital agencies that specialize in developing branding strategies, building meaningful interactions with customers and creating better digital experiences for targeted audiences to strengthen their online presence. To… Read More

Questions to Ask a Design Agency

Businesses that partner with a brand design agency can strengthen their brand identity, maximize brand awareness and make real impacts on their target audiences through the implementation of creative and brand-building designs across all channels. The best design agencies have the knowledge and the talent to reflect a business’s mission and values through the use… Read More

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