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What is TikTok? In 2018, Chinese global technology company ByteDance acquired Musical.ly, an Internet platform where users shared short lip-sync videos, and rebranded it as TikTok. Each TikTok user has his or her own “For You” page, where they can swipe through an endless stream of content, all powered by an algorithm that predicts what… Read More

fireman wearing mask

Quarantining one evening this summer, in his home at Carolina Meadows retirement community, Charlie Lehmann watched a very sad and deeply disturbing COVID-19 news conference. Daily cases of COVID-19 were rising uncontrollably and the death rate among people in his age group (75 to 90) comprised 20% of the daily cases, and 80% of the… Read More

Rivers Agency is one of many companies across America that has staff working from home to combat the COVID-19 pandemic. Thanks to Slack, Zoom, Google Docs, email and high speed internet, our agency team is able to continue supporting clients, all of whom around the globe are equally house-bound. There are advantages and disadvantages to… Read More

A view of the Rivers office with computers and empty desks

Each morning promptly at 8:30 a.m., we get to see our colleagues’ smiling faces. There’s the usual daily greetings, coffee talk and laughs, except unlike a normal work day, our team is meeting virtually. With COVID-19 (the coronavirus) sweeping the globe, Rivers Agency has taken the unprecedented step of having all of our employees work… Read More

A Real Estate Marketer With All The Right Properties

Cranes have been popping up across the Triangle as efforts to add new commercial and residential properties have intensified in an attempt to keep pace with our region’s explosive growth. Demand is high yet competition is fierce, which has developers turning to Rivers Agency for marketing expertise to help their properties stand out from the… Read More

Spotlighting the Need for Google Ads-Certified Teams

Google is the world’s largest stage for advertisers, capturing more than 80 percent of search network market share. To get your ads front and center with the audiences you need to reach and maximize your ad spend, partner with a firm, like Rivers Agency, whose team doesn’t just do Google Ads—they’re Google Ads certified. With… Read More

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