New Year, New Trends: Influencer Marketing in 2024
January 26, 2024
Who is an influencer? Is it someone who encourages customers to buy a product, has thousands of followers on social media or knows every trending TikTok dance routine? The truth is, an influencer can be all of the above, and their popularity yields plenty of influencer marketing trends to pay attention to in the new
... Read Article
Digital Marketing for Dummies: Your Essential Beginner’s Guide
January 4, 2024
In today’s fast-paced digital era, the success of any business relies heavily on its ability to navigate the complex world of online marketing. For beginners, this landscape can be overwhelming, with countless strategies and available platforms. This guide aims to demystify digital marketing, providing an essential overview of digital advertising, organic and paid social media,
... Read Article
Six Insights for Harnessing Generative AI in Marketing
December 14, 2023
In today’s fast-paced digital world, marketing strategies are constantly evolving and creating new opportunities for brands. From Artificial Intelligence-powered shopping assistants to AI-generated images and copy, the rise of artificial intelligence (AI) has given marketers a powerful tool to enhance their efforts and drive results. One of the most exciting developments in AI for marketing
... Read Article
From Apple’s latest iPhone to a fresh shipment of back-to-school supplies at Target, businesses adapt products and services to what customers want. And just as they respond well to a product one day and poorly the next, consumers’ responses to advertising change as well. In an industry that’s constantly evolving, it is crucial for businesses
... Read Article
Boosting Ecommerce ROI: 8 Ways To Increase Website Traffic
November 2, 2023
Everyone needs a little boost in their life. For some, that is a morning coffee, maybe a fun new workout, but for those running an Ecommerce website, you might be looking for ways to boost traffic and ROI. While quantity is important, the quality of your website traffic will make a larger impact. Your target
... Read Article
Your Definitive Guide to the Google Ad Grants Program
October 26, 2023
Google Ad Grants strives to empower nonprofits to amplify their cause online and reach a wider audience. Through this program, nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google. Advertising with Google can drive more website views, track your marketing efforts, raise awareness and reach people who need your
... Read Article
After coming up with your next big idea, you might think to yourself, “I need a website!” So, you set it up, upload your content and wait. You wait for page views that never come. Why doesn’t your content get the attention you think it deserves, and why is it stuck in line behind dozens
... Read Article
