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The Challenge Hampton Farms, the leading roaster of in-shell peanuts in the United States, is headquartered in Severn, North Carolina. Hampton needed help with their digital presence and creating a brand guide to implement changes across all of their online channels. The Solution With the goal of elevating Hampton Farms’ brand positioning, Rivers Agency created… Read More

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The financial services industry is an increasingly crowded space. Traditional banks, credit unions and financial institutions are competing against new fintech entrants who are disrupting the industry and siphoning away customers. Now more than ever, a strong brand and clear message are key for cutting through the noise to reach and retain customers. When building… Read More

Downtown Chapel Hill is an incredible hub for the region’s economic, social and cultural activity—and it’s a community Rivers Agency has been proud to be an active part of for more than 25 years. With the unprecedented disruption brought on by COVID-19, Rivers is assisting the Downtown Chapel Hill Partnership with a new campaign called… Read More

When HIV/AIDS emerged in the U.S. in the late 80’s, governments around the world grappled with ways to understand, address and reduce the impact of the infection on populations. Several U.S. presidents attempted initiatives to address the alarming pandemic. At last, the National Institute of Allergy and Infectious Diseases developed a combination antiretroviral drug treatment… Read More

How To Set Your Brand Apart From Your Competition

You may be the most passionate business in the market. You may set the world ablaze and revolutionize the system. But if no one knows who you are, your legacy will have little resounding impact. In today’s technology-driven world, it’s easier than ever for brands to establish digital presences across platforms. However, this immediate access… Read More

Why Brands Need Compelling Call-to-Actions

Call-to-actions (CTAs) are integral components in an advertising strategy to provide online users with a directed incentive to continue engaging with a business and offer brands with an effective tool to increase conversion rates. Companies need CTAs with strong, branded language and images strategically placed throughout their business collateral to facilitate positive interactions with consumers… Read More

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