Iconography Demystified: a Comprehensive Definition & Guide
June 4, 2024
In the realm of design, iconography serves as a powerful tool for conveying complex ideas and messages in a concise and visually appealing manner. The term iconography refers to the study or use of symbols and icons, often with cultural or historical significance, to represent concepts, objects or actions. As an advertising and web development
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Designing Brand Identity: 6 Strategies for Building a Strong Brand
February 29, 2024
The iconic blue covering every Tiffany & Co. box, a fluorescent yellow “M” on the side of the highway, the curly font of Disney’s unforgettable logo; in all directions, there are strong examples of companies who have invested in designing brand identity. Developing a strong brand identity, or the personality of your brand, is imperative
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Digital Marketing for Dummies: Your Essential Beginner’s Guide
January 4, 2024
In today’s fast-paced digital era, the success of any business relies heavily on its ability to navigate the complex world of online marketing. For beginners, this landscape can be overwhelming, with countless strategies and available platforms. This guide aims to demystify digital marketing, providing an essential overview of digital advertising, organic and paid social media,
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Branding Development: The 12 Most Important Things to Consider
November 9, 2023
Apple’s transformation to one of the most valuable companies in the world is a long, fascinating journey, made possible by its founder’s technological vision and formidable branding instincts. With one mention of Apple today, thoughts of premium products, status symbols and seamless user experiences are running through your head. And that’s the power of a
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Some four in five consumers agree that even though companies have more data on them, companies do not understand them any better. Two thirds say they’d be more loyal to brands that show genuine care for who they are. Authentic connection with customers is lucrative for business, yet few brands manage to achieve it. Why?
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Simplify your brand. No, seriously. Look left. Look right. Competitors are launching new products and ad campaigns. Trend cycles are moving faster than your new fiber internet can keep up with. ‘Experts’ are claiming that your company will go extinct if you don’t adopt AI in the next five to seven business days. As marketers,
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Hot on the heels of last week’s victories, Rivers Agency has received two additional accolades for our recent client work. Hermes Creative Awards recognized our team with platinum and gold distinctions for our work with HUB RTP and Ori’Zaba’s, marking our first entries and first victories in the competition. Both winning entries were in the
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