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How To Set Your Brand Apart From Your Competition

You may be the most passionate business in the market. You may set the world ablaze and revolutionize the system. But if no one knows who you are, your legacy will have little resounding impact. In today’s technology-driven world, it’s easier than ever for brands to establish digital presences across platforms. However, this immediate access… Read More

How to Optimize Your Social Media to Enhance Your Brand

A strong social media presence is one of the most powerful ways a business can expand its digital reach, improve communication with its audiences, and build more authentic connections. Today, people spend more time scrolling, liking, sharing and double tapping than ever before. Accordingly, your business needs a social media strategy to keep your brand… Read More

4 Reasons Why Branding Strategies Fail

Branding processes must be optimized to improve how viewers receive a brand’s identity and to enhance its impact on customers. However, if branding strategies are not executed properly, consumers lose interest in the brand, which causes disastrous impacts on companies. Your business needs to work with a group of experts who knows how to leverage… Read More

Brand Positioning: Everything Your Business Needs to Know

When finalizing and implementing your company’s branding strategy, your brand positioning methods become increasingly crucial to the success of your business. The best brand positioning techniques shape a company’s message and the way its consumers perceive the brand. Your team must establish and continually refine your brand positioning strategy, so it remains an accurate and… Read More

Branding Trends in 2019

A company’s branding strategy is the most powerful tool it has to maximize its impact on its consumers, raise brand recognition, and elevate its digital identity. However, technology is always changing, which influences the trends that are impacting brands across the internet. Your business must maintain awareness of the current branding trends to remain relevant… Read More

When the Chapel Hill-Carrboro Chamber of Commerce (CHCCC) decided to undertake a major rebranding initiative in 2018, updating its name, tagline and logo mark, Rivers Agency was a natural choice to help with the project. After all, as a long-time member of the CHCCC, Rivers Agency had the unique mix of technical expertise, market familiarity… Read More