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The iconic blue covering every Tiffany & Co. box, a fluorescent yellow “M” on the side of the highway, the curly font of Disney’s unforgettable logo; in all directions, there are strong examples of companies who have invested in designing brand identity. Developing a strong brand identity, or the personality of your brand, is imperative… Read More

In today’s fast-paced digital era, the success of any business relies heavily on its ability to navigate the complex world of online marketing. For beginners, this landscape can be overwhelming, with countless strategies and available platforms. This guide aims to demystify digital marketing, providing an essential overview of digital advertising, organic and paid social media,… Read More

Person thinking about ideas and list items

Apple’s transformation to one of the most valuable companies in the world is a long, fascinating journey, made possible by its founder’s technological vision and formidable branding instincts. With one mention of Apple today, thoughts of premium products, status symbols and seamless user experiences are running through your head. And that’s the power of a… Read More

Networking graphic

Some four in five consumers agree that even though companies have more data on them, companies do not understand them any better. Two thirds say they’d be more loyal to brands that show genuine care for who they are. Authentic connection with customers is lucrative for business, yet few brands manage to achieve it. Why?… Read More

simplify

Simplify your brand. No, seriously. Look left. Look right. Competitors are launching new products and ad campaigns. Trend cycles are moving faster than your new fiber internet can keep up with. ‘Experts’ are claiming that your company will go extinct if you don’t adopt AI in the next five to seven business days. As marketers,… Read More

Hermes Awards

Hot on the heels of last week’s victories, Rivers Agency has received two additional accolades for our recent client work. Hermes Creative Awards recognized our team with platinum and gold distinctions for our work with HUB RTP and Ori’Zaba’s, marking our first entries and first victories in the competition. Both winning entries were in the… Read More

29th Annual Communicator Award Plaque

The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals. Founded nearly three decades ago, The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design. The 29th annual Communicator Awards honored Rivers Agency with four distinctions for our work with… Read More

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