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When you visit the Google suite or open the Uber app, chances are you aren’t paying too close attention to the fonts, colors and patterns on the page. Why? Because they seamlessly blend for a consistent and cohesive user experience (UX). Design systems are what makes this consistency possible. Design systems are a set of… Read More

Graphic of phone showing shopping products online

Everyone needs a little boost in their life. For some, that is a morning coffee, maybe a fun new workout, but for those running an Ecommerce website, you might be looking for ways to boost traffic and ROI. While quantity is important, the quality of your website traffic will make a larger impact. Your target… Read More

Google Ads. Grant Ads vs. Paid Ads

Google Ad Grants strives to empower nonprofits to amplify their cause online and reach a wider audience. Through this program, nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google. Advertising with Google can drive more website views, track your marketing efforts, raise awareness and reach people who need your… Read More

Binoculars graphic

After coming up with your next big idea, you might think to yourself, “I need a website!” So, you set it up, upload your content and wait. You wait for page views that never come. Why doesn’t your content get the attention you think it deserves, and why is it stuck in line behind dozens… Read More

Imagine this: You finished your latest blog post, a piece on the best coffee joints in your neighborhood. After publishing it on your website, you open a new browser window and search for the best local coffee shops, only to find your article buried deep in Google’s Search Engine Results Page. You feel like you’ve… Read More

Marcom Logo

Chapel Hill, N.C. – Rivers Agency, a full-service brand, digital and advertising agency, has won four MarCom Awards for its creative work in the 2022 international competition. Platinum Award honors were given to Rivers’ First Bank Project Launch campaign and Hub RTP branding. The Salesforce Configure-A-Character project and The Wharf Marina branding also earned Gold… Read More

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