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The Challenge The iconic Smarties® candy roll has been filling trick-or treat-bags and satisfying sweet tooths year-round for over 50 years. Smarties’ management realized that their e-commerce efforts had become compromised by their aging Magento website, which was expensive to maintain, Flash-dependent, not mobile friendly, and required codeto be written for even minor customization. The… Read More

2020 has been a very challenging year for many small business owners, especially those whose business model depends on providing in-person services. Sommer and Paul Sobin, owners of Thousand Petals Yoga in Chapel Hill, found themselves in uncharted territory when the state-mandated gyms and fitness studios close in March for an indefinite amount of time…. Read More

Consumers have the world at their fingertips when shopping online. With just a few clicks, they can choose from different brands, features, sizes and colors and easily compare competitors’ prices. So how can you position your product to be the one that lands in their shopping cart? We’ve recapped the latest trends in online shopping… Read More

In his work as a wetlands scientist and environmental consultant, Marc Seelinger’s entire adult life has been spent energetically advocating for responsible management and conservation of these critically important ecosystems. These frequently or permanently flooded wetlands play a critical role in maintaining the health of the planet by contributing to water purification, helping mitigate floods,… Read More

Spotlighting the Need for Google Ads-Certified Teams

Google is the world’s largest stage for advertisers, capturing more than 80 percent of search network market share. To get your ads front and center with the audiences you need to reach and maximize your ad spend, partner with a firm, like Rivers Agency, whose team doesn’t just do Google Ads—they’re Google Ads certified. With… Read More

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