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Tips And Tricks

As the digital world is always changing, it’s critical to stay informed. Learn the latest tips and tricks for your website from the experts at Rivers Agency.

Category Branding

Designing Brand Identity: 6 Strategies for Building a Strong Brand

February 29, 2024

The iconic blue covering every Tiffany & Co. box, a fluorescent yellow “M” on the side of the highway, the curly font of Disney’s unforgettable logo; in all directions, there are strong examples of companies who have invested in designing brand identity. Developing a strong brand identity, or the personality of your brand, is imperative ... Read Article

Rivers logo being created
Category Advertising Agency

New Year, New Trends: Influencer Marketing in 2024

January 26, 2024

Who is an influencer? Is it someone who encourages customers to buy a product, has thousands of followers on social media or knows every trending TikTok dance routine? The truth is, an influencer can be all of the above, and their popularity yields plenty of influencer marketing trends to pay attention to in the new ... Read Article

Category Advertising Agency

Six Insights for Harnessing Generative AI in Marketing

December 14, 2023

In today’s fast-paced digital world, marketing strategies are constantly evolving and creating new opportunities for brands. From Artificial Intelligence-powered shopping assistants to AI-generated images and copy, the rise of artificial intelligence (AI) has given marketers a powerful tool to enhance their efforts and drive results. One of the most exciting developments in AI for marketing ... Read Article

Category Advertising Agency

Emerging Advertising Trends: A Marketer’s Guide

November 30, 2023

From Apple’s latest iPhone to a fresh shipment of back-to-school supplies at Target, businesses adapt products and services to what customers want. And just as they respond well to a product one day and poorly the next, consumers’ responses to advertising change as well. In an industry that’s constantly evolving, it is crucial for businesses ... Read Article

Category Advertising Agency

Boosting Ecommerce ROI: 8 Ways To Increase Website Traffic

November 2, 2023

Everyone needs a little boost in their life. For some, that is a morning coffee, maybe a fun new workout, but for those running an Ecommerce website, you might be looking for ways to boost traffic and ROI. While quantity is important, the quality of your website traffic will make a larger impact. Your target ... Read Article

Category Advertising Agency

Your Definitive Guide to the Google Ad Grants Program

October 26, 2023

Google Ad Grants strives to empower nonprofits to amplify their cause online and reach a wider audience. Through this program, nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google. Advertising with Google can drive more website views, track your marketing efforts, raise awareness and reach people who need your ... Read Article

Category Advertising Agency

Mastering the Art of Ongoing SEO

September 21, 2023

After coming up with your next big idea, you might think to yourself, “I need a website!” So, you set it up, upload your content and wait. You wait for page views that never come. Why doesn’t your content get the attention you think it deserves, and why is it stuck in line behind dozens ... Read Article

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