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As the digital world is always changing, it’s critical to stay informed. Learn the latest tips and tricks for your website from the experts at Rivers Agency.

The iconic blue covering every Tiffany & Co. box, a fluorescent yellow “M” on the side of the highway, the curly font of Disney’s unforgettable logo; in all directions, there are strong examples of companies who have invested in designing brand identity. Developing a strong brand identity, or the personality of your brand, is imperative… Read More

Who is an influencer? Is it someone who encourages customers to buy a product, has thousands of followers on social media or knows every trending TikTok dance routine? The truth is, an influencer can be all of the above, and their popularity yields plenty of influencer marketing trends to pay attention to in the new… Read More

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In today’s fast-paced digital world, marketing strategies are constantly evolving and creating new opportunities for brands. From Artificial Intelligence-powered shopping assistants to AI-generated images and copy, the rise of artificial intelligence (AI) has given marketers a powerful tool to enhance their efforts and drive results. One of the most exciting developments in AI for marketing… Read More

Graphic showing likes on videos

From Apple’s latest iPhone to a fresh shipment of back-to-school supplies at Target, businesses adapt products and services to what customers want. And just as they respond well to a product one day and poorly the next, consumers’ responses to advertising change as well. In an industry that’s constantly evolving, it is crucial for businesses… Read More

Graphic of phone showing shopping products online

Everyone needs a little boost in their life. For some, that is a morning coffee, maybe a fun new workout, but for those running an Ecommerce website, you might be looking for ways to boost traffic and ROI. While quantity is important, the quality of your website traffic will make a larger impact. Your target… Read More

Google Ads. Grant Ads vs. Paid Ads

Google Ad Grants strives to empower nonprofits to amplify their cause online and reach a wider audience. Through this program, nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google. Advertising with Google can drive more website views, track your marketing efforts, raise awareness and reach people who need your… Read More

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After coming up with your next big idea, you might think to yourself, “I need a website!” So, you set it up, upload your content and wait. You wait for page views that never come. Why doesn’t your content get the attention you think it deserves, and why is it stuck in line behind dozens… Read More

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