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Rivers Agency extends heartfelt congratulations to the Ackland Art Museum on its 50th anniversary!

Rivers Agency leads design and creative marketing efforts for the Ackland Art Museum. As part of its anniversary celebration, the Ackland recently unveiled “Circa 1958: Breaking Ground in American Art.” The show explores artistic trends that emerged during that influential year. Rivers Agency played a primary role in the branding and design of exhibition materials. The Rivers’ design team also created a 3D illustration of the exhibit for the program guide from a basic layout of the gallery space.

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The design process for the Ackland’s 50th anniversary celebration and showcase began almost a year ago with the gathering of initial concepts. For nearly six months, the Rivers design team has developed the 50th anniversary celebration brand, designed a logo, produced multiple interior and exterior banners and developed and placed advertising. Rivers Agency worked closely with a specialty print shop to create a unique, folding invitation for the gala event, coordinating postage and last-minute reorders due to the higher-than-anticipated interest.

To celebrate its anniversary milestone, the Ackland hosted a black tie gala event Saturday, Sept. 20, 5-8 p.m. – 50 years to the day after the museum’s 1958 opening. Rivers Agency Founder and Creative Director Lauren Rivers attended along with Art Director Sarah Owens.

During the 50th anniversary gala, the Ackland’s director, Emily Kass, gave opening remarks and reflected on 50 years of artistic exploration. Kass aims to build upon the museum’s legacy during the next 50 years at the Ackland. Her speech was followed by a catered, 1950s-themed reception.

Rivers Agency has worked with the Ackland for four years to develop an innovative campaign that captures the vision of the museum. Ongoing projects include program brochures and invitations, interior and exterior graphics, exhibit guides, a quarterly newsletter, as well as personal and responsive marketing support. Recently, Rivers Agency designers created a stunning visual guide detailing the museum’s expansion plans.

Rivers Agency is proud to promote the museum’s success and innovation through creative marketing and design. We look forward to a long and rewarding partnership with the Ackland Art Musuem and hope to build complementary relationships in the Triangle that promote our region’s artistic and cultural offerings.

Check back soon for updates about our newest creative projects.

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