A company’s branding strategy is the most powerful tool it has to maximize its impact on its consumers, raise brand recognition, and elevate its digital identity. However, technology is always changing, which influences the trends that are impacting brands across the internet. Your business must maintain awareness of the current branding trends to remain relevant and continue to generate more leads. The branding experts at Rivers Agency have performed extensive research on the most popular branding trends your business should look for in 2019 to stay one step ahead of the competition.
More Attention to Intricate Details
Sophisticated branding strategies are putting more emphasis on attention to detail and moving further away from extreme minimalism within design elements and web copy. This year, expect to see the integration of embellished visuals and personable text that better reflect the brand’s personality and style. This on-trend branding strategy uses intricate stylistic elements to establish stronger connections between the brand and the target consumers and enhance the user experience.
In previous years, branding styles have incorporated geometrics into web design, typography, and logos as a way to emulate clean-cut, orderly structure for sophisticated brands. 2019 will likely reveal geometric trends that revamp this style by taking a more eye-catching approach. For example, expect to see colorful, warm design elements with increased curvature and a more abstract look. This branding trend is inspired by the desire for more engaging visuals to draw in consumers and improve their interactions without removing geometric elements of modernism and uniformity.
Increased Video Content
Branding techniques in 2019 will likely reflect an extreme escalation in video content on business websites and their social media platforms. Video content extends a brand’s reach across a variety of social media platforms and builds its digital identity on more advanced, user-friendly website interfaces. Expect more businesses to integrate film and live streaming into their digital marketing strategies for increased consumer interaction this year.
Your business needs advanced, up-to-date branding to compete in today’s technology-based climate. Elevate your business’s branding strategy by integrating these techniques to enhance your consumer interactions.
Rivers Agency is a full-service, technology-fluent team of the most skilled and strategic branding experts in the Raleigh, Durham and Chapel Hill, North Carolina area who are committed to elevating businesses and connecting brands to customers. We are fully stocked with storytelling gurus, savvy strategists, killer designers and acrobatic producers and developers who can give your brand the kind of identity people can’t help but notice. When you work with us, you know your brand will be consistently communicated to your users with creativity and innovation. In the market for an advertising agency to develop your brand? Let’s work together!