With the introduction of the Cree® LED bulb earlier this year, the lighting industry changed forever. Consumers now have an affordable lighting option for their home or business that utilizes less energy and lasts for years. Cree LED bulbs look like a traditional incandescent light bulb, but they work better.
Just three months ago, Cree came to Rivers Agency with a challenge: to create a rich web resource for consumers with a clean and sophisticated design – and it needed to launch ASAP.
Today, we launched creebulb.com. The responsive site design includes:
• Products: a full lineup of current Cree bulb options for indoor or outdoor use
• Bulbfinder: search functionality that helps customers select their perfect Cree bulb
• Learn: a section dedicated to knowledge sharing with information about why LED is the best choice, why color matters, and lighting legislation details
• Connect: links to Cree on Facebook, Twitter, Google+ and Pinterest
• News: recent news articles and press releases
Rivers Agency was up against dozens of other agencies, including some in New York, Tokyo, San Francisco, D.C. and London. Our expertise and dedication helped us land the business. And we delivered.
We are truly honored to have partnered with such an amazing company on this project. We love the new site – and consumers will love it, too.