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The Challenge

Hampton Farms, the leading roaster of in-shell peanuts in the United States, is headquartered in Severn, North Carolina. Hampton needed help with their digital presence and creating a brand guide to implement changes across all of their online channels.

The Solution

With the goal of elevating Hampton Farms’ brand positioning, Rivers Agency created a brand guide with a new purpose, brand hierarchy, targets, tones and an illustration guide. Rivers Agency also moved Hampton Farms’ e-commerce website over to Shopify, and began managing their online store and pushing products through Google’s Merchant Feed.

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The Results

Rivers partnership with Hampton Farms has increased brand awareness and revamped their social media. They’ve increased followers by 59% on Instagram and 60% on Twitter. Rivers has helped run 27 contests with over 10,000 entries. The brand list has expanded by 35% with more signups to their emails.

The Hampton Farms Shell Yeah! Summer Campaign, run by Rivers Agency, consisted of digital display ads, social influencer marketing and a “I’m a Flavor of” Sweepstakes. This increased Hampton Farms’ brand awareness up to 11.7% from 8.8% in 2017.

Rivers Agency moved Hampton Farms e-commerce website to Shopify which has increased sales by 124% to $391,000 in 2019-20 from $174,000 in 2017-18.

New Business