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The evolution in digital technologies has radically transformed how companies interact with their customers. The main dynamic between customer and company is no longer a one-time, transaction-based encounter — instead, it’s a conversation, an ongoing relationship that allows for increased customer participation. It has also transformed how companies interact with each other, making networking, online professional development and peer support fundamental aspects of day-to-day operations.

Simple enough, right? Well, just because the technology is there doesn’t guarantee that it’s being used effectively. And that’s where we come in. At Rivers Agency, we understand that interactive technology is a highly effective tool that can revolutionize the fundamental strategies of marketing. But it’s still just a tool—one that needs the kind of creative minds and ingenious designers and developers that we have to really make it work.

Watch this videoConnecting is a short documentary by Bassett & Partners and Microsoft that explores how our lives (and our gadgets) have and will continue to change in a more connected world.

Connecting

"Connecting" by Basset & Partners and Microsoft

Whether it’s internet marketing, web design or social networking, we’ve got the experience and the skills to deliver engaging content across any platform. Like any successful marketing strategy, it starts with us understanding your company’s needs. Are you looking for search engine optimization? Videos for your YouTube channel? An exciting app? A forum for feedback? Tell us who your customers are — or who you would like them to be — and we’ll craft a comprehensive plan to deliver your message and create an ongoing, interactive relationship between you and your consumer base.

Our job is to help potential customers find your company and, once they’ve found you, keep them coming back. Whether that means incorporating Google Maps onto your home page to make it easier to find store locations or creating a website that compels visitors to check back every day just to see what’s new, we put digital technology to work for you. Our goal is to make your company’s message more effective so that when it reaches the target audience, it really makes an impact for your business.

Comments

  1. By Trevor,
    February 27, 2013 @ 5:10 pm

    Wow! This is a great article. That movie is very interesting. It’s exciting to think about all the possibilities that are coming with the advances in technology. Can’t wait to see some of these in action.

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