First Bank, the largest community bank based in North Carolina, launched an updated and redesigned website on May 1, 2019 at LocalFirstBank.com. This fresh and modern site boasts a clean design and layout that enhance the user’s experience and accessibility. Additionally, animated elements, self-selection tools, and product highlights guide visitors right to the account, loan,
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Branding processes must be optimized to improve how viewers receive a brand’s identity and to enhance its impact on customers. However, if branding strategies are not executed properly, consumers lose interest in the brand, which causes disastrous impacts on companies. Your business needs to work with a group of experts who knows how to leverage
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Rebranding Campaign Earns Local Chamber Statewide Award
April 18, 2019
CHAPEL HILL, N.C — The Chamber for a Greater Chapel Hill-Carrboro’s rebranding campaign has been honored with the Communication Excellence Award from the Carolinas Association of Chamber of Commerce Executives (CACCE). The annual awards program recognizes outstanding communications efforts by chamber members throughout North and South Carolina. Members of The Chamber accepted the award in
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Brand Positioning: Everything Your Business Needs to Know
April 5, 2019
When finalizing and implementing your company’s branding strategy, your brand positioning methods become increasingly crucial to the success of your business. The best brand positioning techniques shape a company’s message and the way its consumers perceive the brand. Your team must establish and continually refine your brand positioning strategy, so it remains an accurate and
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Though increasing sales and improving conversion rates are primary objectives of successful advertising campaigns, a business’s ad strategy should be a multi-faceted tool used to further promote brand awareness, increase brand credibility and outperform the competition. Your brand needs a strategic advertising campaign that incorporates strong images and compelling messages to give your brand a
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Fantastic Sams is one of the world’s largest salon franchises, with more than 1,100 locations in the United States offering women, men and children quality hair care at an affordable cost. As the company’s advertising agency of record, Rivers is helping the brand update its image to better connect with current and future customers—creating a wide assortment of new in-salon and out-of-salon creative materials as part of the company’s Real. Fantastic. campaign.
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A company’s branding strategy is the most powerful tool it has to maximize its impact on its consumers, raise brand recognition, and elevate its digital identity. However, technology is always changing, which influences the trends that are impacting brands across the internet. Your business must maintain awareness of the current branding trends to remain relevant
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