In our digital-first age, unrivaled user experience is essential for brands to remain accessible and competitive in an online market. Your brand’s website must provide a completely customized online journey to keep users on your site pages for longer, secure more long-term relationships and boost your brand’s reputation. Through the latest UX design trends and
... Read Article
How Website Design Can Elevate Your Brand Identity
June 17, 2019
Cutting-edge website design strengthens a business’s online presence and enhances the overall brand identity with the implementation of strategically crafted User Experience Design (UX) and User Interface Design (UI). The best website designers have the knowledge and the talent to utilize UX and UI services to reflect a brand’s mission and values through the use
... Read Article
Rivers Photoshoot Highlights Fantastic Sams Career Opportunities
June 11, 2019
Flashbulbs were snapping and shears were snipping as Fantastic Sams and Rivers Agency conducted a photoshoot today at one of the national chain’s newest salons on Emissary Drive in Cary, North Carolina. The photoshoot is capturing images that will be used in a nationwide recruitment campaign to help franchisees recruit new stylists. During the shoot,
... Read Article
Subscribe to Upstream
Get new releases of Upstream, an industry dispatch from Rivers Agency
Hampton Farms Cultivates a New Creative Partner in Rivers Agency
June 11, 2019
After a competitive pitch process, Hampton Farms, the No. 1 brand of in-shell peanuts in the United States, selected Rivers Agency, a full-service integrated marketing firm based in Chapel Hill, to elevate its brand and launch new product-driven campaigns. As Hampton Farms’ agency of record, Rivers’ scope of work will include branding, campaign strategy and
... Read Article
You may be the most passionate business in the market. You may set the world ablaze and revolutionize the system. But if no one knows who you are, your legacy will have little resounding impact. In today’s technology-driven world, it’s easier than ever for brands to establish digital presences across platforms. However, this immediate access
... Read Article
Call-to-actions (CTAs) are integral components in an advertising strategy to provide online users with a directed incentive to continue engaging with a business and offer brands with an effective tool to increase conversion rates. Companies need CTAs with strong, branded language and images strategically placed throughout their business collateral to facilitate positive interactions with consumers
... Read Article
How to Optimize Your Social Media to Enhance Your Brand
May 2, 2019
A strong social media presence is one of the most powerful ways a business can expand its digital reach, improve communication with its audiences, and build more authentic connections. Today, people spend more time scrolling, liking, sharing and double tapping than ever before. Accordingly, your business needs a social media strategy to keep your brand
... Read Article
