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Twitter can be a great tool to get news and information about your client, company or business. But tweeting is a waste of time if no one is reading what you have to say.

The key to success in the world of Twitter is to have a lot of followers. The more followers you have, the more people are seeing what you’re writing and posting, creating more opportunity for your news to get pushed forward by retweets and other modes of sharing.

But getting more followers can be a tricky thing. While the quality of your tweets does have a lot to do with it, it simply isn’t enough to bring in bigger audiences. Follow these steps and we guarantee you’ll see your follower count rising soon.

The easiest way to get more followers is to follow more people. This trick is pretty simple, and it benefits you in more ways than one. It’s twitiquette to follow someone who has requested to follow you. This won’t be the case every time, but more often than not, it’ll work.

The good thing about this is that it not only brings you more followers, but the more people you follow, the more access you have to interesting information. Just as others can benefit from following you, you can benefit from following others.

On that note, follow people who you think have a high likelihood of following you back. You can’t expect celebrities to follow everyone who follows them, but there are a lot of people who do choose to follow their followers.

A good sign indicating whether or not someone will follow you back is to look at their follower/following ratio. If the numbers are about even, there’s a really good shot they’ll follow you back.

It’s also important to follow people with similar interests who also have a high likelihood of following you back. This is a great trick for creaking a lot of highly targeted followers.

First, find power tweeters in your industry or area of interest, then go through their list of followers, following those you think would follow you back and offer relevant and interesting information to your Twitter feed. This trick helps you tap into people who want to be connected, have things in common with you and will likely connect to you, too.

You can use a #hashtag search to find good people to follow. For example, searching #publicrelations yields pages full of relevant content and Twitter users, who obviously are interested in or have something to say about public relations. By this same token, you should add appropriate hashtags to your tweets, so those seeking someone to connect with will be able to find (and follow!) you.

You can create benefits for following you, such as “followers only” coupons or specials, which will attract followers. Or, you could have a contest from your Twitter profile.

This will lead you to get re-tweeted, which is something you should strive for as a good tweeter. Having a follower re-tweet you is an unsolicited endorsement from them, and it pushes your name into new territory where you have the opportunity to get more followers who liked what they saw in the re-tweet from someone they were already following.

You should also keep in mind that it’s important to re-tweet others as well. You can use tools such as search.twitter.com or a #hashtag search to see popular tweets and topics. Re-tweet any that are interesting or relevant to you.

A really important tip and a great way to bring in the followers is to make sure you blast out your Twitter handle. Make sure your Twitter profile is part of your email signature, Facebook, LinkedIn and other social media accounts, and is easily seen on your homepage.

Also, it never hurts to just ask. For example: Please follow us on Twitter @RiversAgency.

Comments

  1. By Julie hoell,
    June 7, 2011 @ 5:29 am

    I learned so much valuable information about tweeting. Your well written article was like a mini seminar on the subject. Loved the graphics!

  2. By Adam,
    June 7, 2011 @ 7:49 am

    Great post. This type of tactical advice is just what many of us need as we navigate the new social media waters.

  3. By Heba Salama,
    June 7, 2011 @ 9:03 am

    Great advice- this is really relevant information- can’t wait to see how I can use it to grow my business!!

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