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Is rebranding the next move for your company?

Don’t let your brand get stuck in the ’90s. We’re well into 2013, and some companies, like Yahoo, haven’t changed their logo in 18 years. However, Yahoo plans to unveil their innovative new logo on September 4.

Overall, a logo represents a company’s spirit better than the CEO or even the team behind the scenes. So as your company is evolving, shouldn’t your logo evolve with it? Yahoo is on the rebranding bandwagon, and they have a new company behind their new logo.

“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo, and we want everything we do to reflect this spirit of innovation,” Chief Marketing Officer Kathy Savitt wrote in a blog post. “While the company is rapidly evolving, our logo — the essence of our brand — should too.”

Yahoo has done an impressive job of setting us up for the suspense of their big reveal. This YouTube video walks viewers through the creative process of rebranding and acts as a complete cliffhanger. The video has had more than 200,000 views so far.

Don’t worry about there being too much change, though: It looks as though all of the possible designs stick with the nostalgic purple text and exclamation mark. Yodel away, Yahoo fans!

Yahoo’s case brings up an interesting question for many other companies: Is it time to rebrand? Design has progressed a significant amount in 18 years. Aging Internet giants like AOL, eBay and Microsoft have new logos. Depending on the success of Yahoo’s rebranding, similar companies might feel reenergized to follow in their footsteps.

At Rivers Agency, we deal with a lot of branding, rebranding and logo design. The creative process begins from the ground up. We understand that the logo not only acts as a visual representation of your business, but also leaves a memorable impression on viewers. There is nothing like helping a client’s visual identity come to life and making their brand relevant. For us, the key is consistency. We’re there when you need branding, logo design and even rebranding – because your company is allowed to change, and your image should change, too.

“To improve is to change; to be perfect is to change often.” – Winston Churchill

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