Organized by the Durham Arts Council, CenterFest is a lively lineup of music, dance, art and food that attracts more than 25,000 visitors a year to the streets of downtown Durham. We were over the moon when the Council chose us to design the graphic identity for this year’s festival. A pro bono honor, we did a lot with a little, designing an identity and logo that features the city’s skyline silhouetted in the bristles of a paintbrush.
Reminiscent of letterpress printing often used in old show posters, the campaign reflects not only the nature of the festival, but the architecture of downtown Durham, where ghosts of hand-painted signs can still be seen on the historic brick buildings. The effect is welcoming, while the strong type and strict hierarchy of information ensures easy readability.