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The UNC Center for Faculty Excellence (CFE) has a bold mission – providing faculty members the support they need to excel as teachers, scholars, mentors and leaders. A campus-wide program, the CFE supports all of UNC-Chapel Hill’s 3,600 faculty members across every discipline as they strive to achieve their ambitious career goals in teaching, research and leadership.

Recently, CFE came to Rivers Agency, a full-service North Carolina ad agency, seeking to create a website as daring as its mission: A well-designed, engaging platform to showcase CFE’s growing thought leadership. To get started, we dug into learning more about CFE’s target audience, organizational goals and content needs. An Avada WordPress theme, creatively re-touched to work within UNC’s framework, provided the foundation for this exciting project.

Rivers Agency surpassed CFE’s goals with the brand new The final result is a lively, informative platform that UNC faculty can easily navigate to find resources that meet their needs. Its well-organized and intuitive layout highlights at a glance CFE’s myriad offerings. Scrolling visuals and inspiring quotes capture the professional, yet dynamic, university spirit. Information is easily accessible throughout this fully responsive site.

Features that allow for a rich user experience include:

  • Homepage slideshow showcasing the latest CFE happenings, announcements and programs
  • Calendar and Professional Interests Manager integration throughout the site, with quick links to notification and registration options
  • Staff directory featuring updated headshots and bios
  • On-site forms allowing for easy contact with CFE staff
  • Faculty spotlight areas illustrating CFE in action, with faculty quotes and in-depth feature stories with a pan-university impact

Visit – whether you’re a UNC faculty member or not! – to be inspired by the spirited scholarship provided at UNC day in and day out.

Rivers Agency, an expert in web design and a leading ad agency in the Chapel Hill, Durham and Raleigh, N.C., market, is honored to have collaborated with CFE on this important project. Reflecting its stature, CFE demanded high quality for its new website – and we are so very proud of the final results. We look forward to continuing our rewarding relationship with our UNC campus partners.

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