Flashbulbs were snapping and shears were snipping as Fantastic Sams and Rivers Agency conducted a photoshoot today at one of the national chain’s newest salons on Emissary Drive in Cary, North Carolina.
The photoshoot is capturing images that will be used in a nationwide recruitment campaign to help franchisees recruit new stylists.
During the shoot, real Fantastic Sams stylists are providing models with haircuts and color treatments to highlight the breadth of services offered by one of the world’s largest full-service hair care salons. Behind the camera is Wendell Wagner with TriGroup Studios, who has worked with Rivers for over 20 years and is based out of Greensboro, North Carolina.
After the shoot wraps, Rivers will design and produce materials highlighting Fantastic Sams career opportunities and benefits, including digital display ads, social media posts, social videos, radio spots, recruitment cards, window clings and flyers. Franchisees can then easily access any of the materials they would like to use through an online marketing portal that Rivers built and helps to manage. These new materials will complement existing recruitment assets Rivers already developed, including videos and radio spots.
Rivers is the national agency of record for Fantastic Sams, producing its #RealFantastic advertising campaign and marketing collateral for the past three years.