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The Challenge

The iconic Smarties® candy roll has been filling trick-or treat-bags and satisfying sweet tooths year-round for over 50 years. Smarties’ management realized that their e-commerce efforts had become compromised by their aging Magento website, which was expensive to maintain, Flash-dependent, not mobile friendly, and required codeto be written for even minor customization. The family-owned firm turned to Rivers Agency for a streamlined solution at a streamlined budget.

The Solution

The Rivers team devised a hybrid solution featuring a user-friendly core WordPress CMS website working with a Shopify online store. The combination delivered the tools and flexibility to create a playful, on-brand visual experience with an efficient, cost-effective e-commerce fulfillment capability for their popular products.

Devising this hybrid solution was a classic example of meeting the client where they were. The old platform was designed to allow e-Commerce sites to inventory, price, display and sell thousands of SKUs, the equivalent of killing a fly with a hammer for Smarties, which has fewer than 50 separate product categories. We were able to provide an affordable solution which increased functionality and performance on time, on budget.

Smarties_App

The Results

The streamlined site paid off for Smarties nearly immediately with rave comments from customers and “wow-our-lives-are-easier” from the staff and online sales vastly increased.

 

New Business