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There’s a hot new restaurant in town. It’s being talked about on TV. People are telling their friends. They’re coming from all across the Triangle to try it. It’s the perfect spot for a quick bite or maybe something more gourmet. Where is it? What’s it called? You might be surprised to find out….it’s all part of the new menu available at UNC Hospitals.

UNC Hospitals' new menu

Recently, we’ve been working with UNC Health Care on a new look that shows their emphasis on delicious, healthy food. We’re helping them create a brand that redefines hospital fare. An updated overall design,  a revamped color palette, a logo design that emphasizes the UNC Hospital skyline — it says “this is new, this is different, this is exciting,” while still bringing to mind all the tradition, excellence and achievement that UNC Health Care signifies. We’ve even redesigned the menus to convey the idea that this is the kind of great food that’s right at home in the world of contemporary cuisine.

UNC Hospitals' new restaurant logo

At Rivers Agency, we have the chance to work on all kinds of amazing projects. We work with exceptional clients, but having a chance to work with UNC Health Care has been especially exciting. The fact that we have one of the nation’s top health-care systems right here in Chapel Hill is inspiring. Local excellence that’s recognized across the nation — that’s always been our goal too, so we feel like it’s a perfect match. Let us know what you think of our latest project in the comments section. In the meantime, bon appétit!

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