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A business needs a reliable content management system (CMS) to build and develop an elegant and unique website in order to expand its digital presence and escalate its brand. WordPress is the world’s most popular CMS choice to support your brand’s website and ensure it stands out from the competition, impresses your visitors and grows your business’s following. If your business is in the market to create a new website, WordPress has everything you need to build a stunning website complete with cutting-edge features and a seamless interface. Here are six reasons why your brand should use WordPress to support your website.

WordPress is search engine friendly

WordPress websites are fully equipped with useful tools to automatically improve the search engine optimization (SEO) on a brand’s website. One of these most popular tools is the Yoast SEO plugin, which is a free-to-use SEO feature that optimizes website pages for both visitors and search engines. With WordPress SEO tools, your brand’s website can easily aim for top visibility on search engine result pages (SERPs).

WordPress remains highly customizable

With WordPress, your website development team has complete control over the design and aesthetic of your website. WordPress comes with thousands of customizable, professionally built themes for your brand to choose from. In addition, your website design team can add, extend and integrate certain features to ensure that your brand’s website looks and functions just the way you envision it.

WordPress offers a multitude of features

In addition to the thousands of stunning, professionally developed and customizable themes, WordPress offers a variety of features for the highest level of website personalization. With an extensive set of plugins, multimedia support, and third-party and social media integrations, WordPress websites offer the ability to add impressive and complex business features without extensive coding knowledge.

WordPress is open source

WordPress is an open source content management system, which means websites built with the software are free to use and modify on a variety of hosting platforms. Since WordPress is so widely used across the globe, most hosting providers support WordPress websites.

WordPress is secure to use

WordPress is designed with security in mind. WordPress websites come with the ability to password protect your web pages and block spam comments on your website. The WordPress staff actively updates the CMS and the plugins available to make sure your brand’s website is constantly receiving the safest and most up-to-date features.

WordPress supports responsive websites

In a mobile-first world, your brand needs a website that is fully responsive across platforms. WordPress builds websites with responsive web design to respond to the user’s behavior based on screen size, platform and orientation to make sure your brand’s website maintains a seamless interface across devices.

In the market for a website designer and developer to build a crisp and interactive website for your business? Rivers Agency is equipped with a team of the most talented WordPress experts in the Raleigh, Durham and Chapel Hill, North Carolina area who can develop a stunning website that elevates your brand with unprecedented frameworks and cutting-edge features. Let’s work together!

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