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Today, there are more e-commerce sites than ever which makes visibility amongst the crowd a top priority for retail business owners. By improving the internal and external features of your website you can enhance the quality and quantity of online traffic your business receives. Implementing the processes of Search Engine Optimization (SEO) will elevate your website’s reach. Here are three reasons why SEO is essential for your business.

SEO Best Practices

  1. Attract More Customers and Surpass Competitors
  2. If you’re not on the first page of search results, you’re unlikely to receive many views. Only 0.78% of Google searchers clicked on something from the second page. Securing a spot on the first page can help your business become a more popular destination for internet users in the market for the products, services or information you offer.

    SEO requires keyword research, link building, content marketing and several other techniques to improve your website’s searching rankings in Google. Though moving up just one spot in search result listings may seem insignificant, it can make all the difference in driving traffic. On average, moving up one spot in the search results will increase your click-through rate by 30.8%, meaning more views and more business! A high ranking on Google search results pages improves brand awareness and perception. The more your business is shown to potential customers, the more credible your brand will appear.

  3. Make Your Site User-Friendly
  4. Google considers a lot of factors when deciding its ranking of sites, but a site’s user experience has recently become more important. Google considers a site’s Core Web Vitals when ranking it among other websites, and boosting Core Web Vitals inherently improves your site’s user experience.

    How fast your website fully loads from the time a user clicks on it, becomes stable and interactive are all measured for Core Web Vitals. If your site’s vitals are good, the user will have less trouble reaching and navigating your site, resulting in more conversions and more page views.

    Optimizing your site to fit all of the factors that Google is looking for will not only get your site ranked higher, it will also make your site more user-friendly.

  5. Appeal to New Audiences
  6. The more keywords your business ranks for, the more opportunities there are for new audiences to find your site to connect with your products or services. Keyword research helps your site show up on page one for searches that your website and business address.

    In the current online market, most consumers allow the internet to influence their buying decisions. In fact, 62% of consumers turn to search engines first when they want to learn about a product or service, and 41% of consumers utilize search engines when they’re ready to buy. 

    Having the same keywords that these consumers use on your site will allow you to be a top choice out of the numerous websites a potential customer could click on. The knowledge of what words consumers in your industry search for and the process of adding those keywords to your website will allow you to bring in new customers and revenue.


By implementing SEO best practices, your website will see an increase in meaningful traffic and conversions. Getting started with SEO can seem tricky, but Rivers Agency has the resources to get you where you want to be. Rivers Agency is the Triangle’s local SEO expert and will help take your online presence to the next level. Our digital strategists, developers and copywriters are ready to enhance your visibility and provide you with game-changing SEO.

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