A branding strategy is a business’s most powerful tool to maximize communication and interaction with its customers. In a technology-fluent world, new branding trends are constantly evolving, which means your business’s branding strategy should be constantly evolving as well. The branding techniques your business relies on should be up to date to keep your business relevant and competitive. Here are three branding trends you should expect to see this year.
More personal interactions
The consumer’s experience molds the branding strategy. With the surge of social media integration on websites and mobile apps, it is now possible to provide your business with insight into your users’ interests and to engage with your consumers on a deeper level than ever before. Businesses can leverage this information to enhance their user experience and create more immersive interactions that rely on personalization and authenticity. As a result of this intensified focus on the user experience, 2018 will see an increase in branding efforts aimed at customized interactions, building consumer confidence in the brand and creating conversations.
The graphics in mobile app and website design and development are becoming more sophisticated. This year, expect to see smarter advertising with a focus on increased video, animation and gifs production, depth on semi-flat designs, authentic photography and bold typography. In addition to more advanced graphics on website and mobile app interfaces, responsive logos are gaining traction this year with the rapid rise in mobile browsing. Like responsive design, responsive logos alter the logo design to meet consumer demands across platforms while maintaining the message and identification of the brand.
Focus on generation z
Millennials have dominated the branding trends for years now. However, Generation Z is entering the digital landscape and interacting more and more with brands through mobile apps, mobile browsing and social media. As a result, businesses are targeting more branding efforts at a Generation Z audience with more social media-driven interactions. Branding strategies need to focus on mobile-first designs and functional chatbot services to make the brand accessible to the generation that grew up on mobile. Additionally, brand influencers and brand ambassadors are becoming the new standard when it comes to spreading awareness, representing your business on social and selling your brand.
With constant advancements in technology, your brand needs to stay competitive and on-trend. Make sure your business utilizes these three branding trends in 2018 to improve your interactions with your customers and maximize your business’s impact.
Rivers Agency is a full-service, technology-fluent advertising agency in the Raleigh, Durham and Chapel Hill, North Carolina area. We have a team of talented branding experts who can elevate your business through a powerful branding strategy that keeps your business up to date and ahead of the competition. When you work with us, you know your brand will be consistently communicated to your customers through any media you choose in a way that resonates with your audience and advances your business. In the market for an advertising agency to develop your brand? Let’s work together!