Solving the Search Algorithm Case: How Google Ranks Websites
September 5, 2023
Imagine this: You finished your latest blog post, a piece on the best coffee joints in your neighborhood. After publishing it on your website, you open a new browser window and search for the best local coffee shops, only to find your article buried deep in Google’s Search Engine Results Page. You feel like you’ve
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Rivers Agency Makes Strategic Expansion Into Digital Media
August 1, 2023
FOR IMMEDIATE RELEASE August 01, 2023 CHAPEL HILL, N.C — Rivers Agency, an award-winning advertising agency and Certified Women’s Business Enterprise, announced today the expansion of its digital and media capabilities. Recently hired paid and organic media experts will work closely with the account team and the agency’s clients to advise on strategic planning, campaign
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Some four in five consumers agree that even though companies have more data on them, companies do not understand them any better. Two thirds say they’d be more loyal to brands that show genuine care for who they are. Authentic connection with customers is lucrative for business, yet few brands manage to achieve it. Why?
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Simplify your brand. No, seriously. Look left. Look right. Competitors are launching new products and ad campaigns. Trend cycles are moving faster than your new fiber internet can keep up with. ‘Experts’ are claiming that your company will go extinct if you don’t adopt AI in the next five to seven business days. As marketers,
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Hot on the heels of last week’s victories, Rivers Agency has received two additional accolades for our recent client work. Hermes Creative Awards recognized our team with platinum and gold distinctions for our work with HUB RTP and Ori’Zaba’s, marking our first entries and first victories in the competition. Both winning entries were in the
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Artificial Intelligence, from the Perspective of an Advertising Agency
May 11, 2023
OpenAI’s public release of ChatGPT on November 30, 2022, marked the start of AI’s rapid rise to internet notoriety. This spurred a frenzy of new AI-powered trinkets, many of which are based on GPT-3, the large language model (LLM) that powered the first public iteration of ChatGPT. Most of the new advancements in artificial intelligence
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NIL 101: How Student-Athlete Sponsorships Are Changing the Game
March 13, 2023
The new era of student-athletes earning compensation for their name, image and likeness (NIL) is only in its sophomore season but has already caused massive disruption in the sports and marketing industries. For decades, college athletes could not receive sponsorship money, even if they compete in a financially lucrative sport like football or basketball. Recent
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