It’s TikTok’s world, and the rest of the advertising industry is living in it. The short-form video platform by ByteDance launched in 2016 and has fundamentally changed the landscape of advertising and digital marketing. When looking at TikTok’s reach, the numbers are staggering; it has been downloaded around four billion times and was the most
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Being a Good Influence: A Guide to Influencer Marketing
September 27, 2022
Influence – it’s a concept fundamental to advertising. Behind all the fancy designs, engaging stories and carefully crafted copy, the end goal is always to influence your audience into considering your product or service. It’s why spokespeople and expert recommendations have been powerful promotional tools for so long and why influencer marketing has become a
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AR in Marketing: Make Your Brand Goals an (Augmented) Reality
May 25, 2022
The pandemic altered daily routines for all of us and with the change to contactless and virtual communication came an increase in time online. Consumers are on the web more than ever and willing to interact with brands that can reach them. Companies across every industry have needed to adapt to the increasingly virtual business
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Advertising’s New Landscape: How Virtual Reality is Changing Marketing and Consumer Interaction
March 7, 2022
A great advertisement is not only memorable for audiences – it articulates a brand’s value. Savvy marketers today are leveraging new platforms like virtual reality to connect with customers and create unparalleled engagement. If your product can be interacted with physically or it involves a space consumers can visit or live in, an immersive marketing
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Bitcoin. Blockchain. Metaverse. What were once mystic tech buzzwords in 1992 are now rapidly becoming the new language of the internet
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Novel ideas, unique products, unparalleled experiences and valuable skills are just a few of the linchpins for starting a new business.
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