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W3 Award

Rivers Agency has won a prestigious W3 Gold Award for its groundbreaking work on Rivers Agency’s work for Cree, Inc., the market-leading innovator of LED lighting, was recognized for creative excellence by the Academy of Interactive and Visual Arts in a competition that drew more than 4,000 entries.

Launched in December 2013, is a rich web resource for consumers, offering a platform to amplify Cree’s unique story, purpose and vision of sparking evolution in the lighting industry. In addition to product information, enhanced search features, an educational section and connections with social and news resources, now features an online savings calculator that helps U.S. consumers estimate how much money they could save by switching to Cree® LED Bulbs.

“We are truly honored to receive this award and to be recognized among the best brands and agencies in the business,” said Lauren Rivers, president of Rivers Agency, a full-service North Carolina ad agency and website development firm. “This award is a testament to our hard work, our continued collaboration with an amazing client and our passionate approach to web design.”

The W3 Awards® program honors outstanding websites, web marketing, web video, mobile sites/apps and social content created by some of the best interactive agencies, designers and creators worldwide. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising and marketing firms.

“We are so pleased with the overall quality and design of, and Rivers Agency continues to impress us with their insight and execution,” said Mike Watson, Cree vice president of product strategy. “ has helped educate consumers on the benefits of LED lighting by providing a powerful vehicle for sharing product information, fostering consumer engagement and strengthening brand awareness.”

Founded in 1993 with a real passion to meet the needs of clients, Rivers Agency is one of North Carolina’s top web design providers and one of the leading ad agencies in the Chapel Hill, Durham and Raleigh, N.C., markets.


(Comments are closed)
  1. By Graham Budd,
    February 17, 2015 @ 8:53 am

    Good job guys! Very cool client as well.

  2. By Jon,
    February 18, 2015 @ 9:05 am

    I love the Cree Ads. They are funny and creative and they feature one of my all time favorite actors. Great job, all!

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