Here at Rivers Agency, we’re constantly tracking the latest web trends and best practices. Why? Because our clients deserve the best. We’ve read up on what to expect for online marketing in 2014 – and if you haven’t been thinking about Search Engine Optimization (SEO), social, and mobile, it’s time to rethink. Here’s why:
SEO Will Get You Noticed
Some speculate that SEO is a thing of the past. But the reality is that websites need to adjust to the new way that Google operates. Impressive content (rather than just any content) is now the norm, and Google is weeding out fraudulent websites. Gone are the days of keyword stuffing; content is key. Valuable, fresh content will increase your visibility and ultimately increase your web traffic.
SEO + Social = Success
Social media is playing an increasing role in SEO. Search engines now look to social activity to gauge the quality of content since Likes and Shares can’t be faked. Social media has a way of legitimizing your rankings with quality trumping quantity. New, innovative tactics in conjunction with strategized social media tactics will lead to brand success.
On the Move
Mobile-friendly content is no longer an option. As smartphone and table use continues to increase, and users get more accustomed to having content delivered in ways that are easily digestible on a mobile device, websites that don’t serve mobile-friendly content will lose traffic to those sites that do. At Rivers Agency, we create responsive design solutions for our clients – solutions that reach target audiences without breaking the bank.
Short and Sweet
Have you noticed that many areas on websites, except maybe blog posts, have fewer than 250 characters? As a general rule, our attention spans have become shorter, and noticeably, so has content. We live in a world of brevity with 140 character tweets and eye-grabbing filtered photos. And 56% of adults in America are digesting all of this by thumbing through their smartphones. Develop a content marketing strategy that incorporates succinct, pithy subject matter so your company updates don’t get lost in the scroll.
In this ever-changing world of SEO, social and mobile, developing a successful digital marketing strategy can be daunting. Look to Rivers Agency to succeed in 2014 – and beyond.