With the more than 28,000 businesses in Wake County, your Raleigh business needs to stand out in every way. Start the new year off right by differentiating yourself from the serious Raleigh competition with Rivers Agency web design and search engine optimization capabilities.
Don’t know where to begin? Let us help! We’ve got a few New Year’s resolutions to get you started.
Resolution #1: Get your website in shape – Brilliant New Web Design
For an improved online presence with better visual representation, trust our web designers to enhance your site with easy-to-navigate features and impeccable coding. First, Rivers identifies the purpose of the web site, the target audience, and the technical capabilities necessary to make your goals for your business a reality. For examples of Rivers Agency web design, check out our work for these Raleigh clients’ websites: National Inclusion Project, North Carolina Metropolitan Mayors Coalition, North Carolina Institute of Medicine and North Carolina Medical Journal.
Resolution #2: Branch out and be social — Mobile Apps
According to a recent Pew Research survey, 56 percent of all cell phone users access the internet using their mobile device, and that number is growing. That’s why Rivers employs a team of programmers who specialize in responsive web design. Responsive design creates optimal viewing across all devices including smartphones, tablets, and desktops, adapting the layout of the site to the screen displaying it.
Resolution #3: Be seen, be heard — Search Engine Optimization (SEO)
Once your new and improved website is up and running, the next step is increasing brand visibility. Your company should be at the top of the search results. To do this we utilize search engine optimization. This strategy for optimizing online presence involves refining a site’s content and code to increase its relevance to specific keywords. Our experts then research the best combination of categories and keywords to move your site to the top of the list in search engine results, ultimately driving traffic to your site. In addition to SEO, Rivers manages AdWords campaigns, which are strategically placed paid advertising on Google that will expand your reach and search-related revenue.
To boost your ranking in organic Google searches, Rivers Agency suggests WordPress for website content management. WordPress has customizable plug-ins that make integrating sophisticated media-rich tools and tagging content the most functional and convenient framework for creating relevant content that will drive traffic to your site.
Happy New Year!
These are just a few ways that Rivers increases your visibility and attracts your online target audience. This year, resolve to give your company website a fresh makeover! Take advantage of our online marketing methods that will cut through the clutter and motivate customers to act. You’ll be happy you did.